by MouthForWar » Sat Sep 08, 2012 8:55 am
I know there are still test audiences, but don't you remember "sneak previews?" These are special screenings that were advertised and they would happen before the film. They were test screenings that were advertised so anybody could go... remember back in the day when trailers would say "In theaters [this date], sneak preview [that date]?"
I think they died off when advanced reviews became so prevalent with the internet and what not.
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