^ To have either you and/or your comic shop immortalized as a comic book cover.
The guys who own
4 Color Fantasies have not only themselves, but their shop featured on a comic cover.
The guy who owns
Keiths Comic Shop gets to be immortalized (along with his shop) on a published comic.
etc. etc.
You'll be surprised what people will do to see their name or picture (even a drawing of them) get published.
The best way to gauge how well this series actually sells is to see how issue #2 sells. Issue #2 will have regular covers and not these "I can have my comic shop and myself on an IDW comic" incentive type covers that caused stores to order 500 plus copies. Then we'll get a true feeling how many of these books are actually being sold to consumers rather than inflated shop sales from the publisher to the stores for personalized covers.