by MouthForWar » Thu Jun 23, 2016 10:48 am
Here are Jim's exact posts:
"Yes, I was talking about the marketing in Japan. I've lived here about 10 years. Sorry if I came off as snarky, but my point is that all of these things condensed into a few posts online may look great, but in reality none of this is actually reaching the attention of the general public in Japan, which is what really matters. It's easy to see a photo on Twitter of a Godzilla poster somewhere and assume they're all over Japan, but that's not really the case.
They're still not running any TV spots, there are no billboards or posters in the trains to speak of, no features yet on any of the variety shows etc. This late in the game, it feels like there is a rather significant lack of marketing compared to most other major films. From what I am personally observing, anyway. For context, "Finding Dory" comes out in Japan less than two weeks before "Shin Godzilla", yet I feel like I've been inundated with promos for months now. I haven't even seen that Godzilla x Parco commercial on TV yet.
And no, I haven't seen the movie, but I've read the script. I'm not sharing spoilers, but I'll say on the whole I found it to have really poor structure, too many uncompelling characters, very confused political commentary, and a looooooot of meetings. Maybe it will work for some people. I like "Godzilla's Revenge", so what do I know? Also I heard they had to reshoot some of it, so perhaps it's better now.
I'm not claiming to be an expert of anything. Everyone is going to have their own opinion and feel different about it, and that's totally fine. Reading through the forums though, I do think some people might be expecting a lot more than they are actually going to get.
Just my opinion and you're totally free to ignore it. That's all I have to say until I see the movie.
JIM replies: In fairness, I heard the reshoots were specifically to deal with this. Not that I have a problem with a dialogue-heavy Godzilla film anyway, but I found none of the characters interesting and the political message garbled and inconsistent, so it all just felt pointless."
So here we have Jim saying the same stuff that was earlier said by Bob and Norman, the same stuff everyone seemed to ignore or dismiss when I brought it up here. He's the third trusted "insider" that has brought this to light. I feel like Anno COULD have made an insane, bonkers awesome movie with a bigger budget and less BTS issues.
But the signs are on the wall. I'm hoping to love the movie but when there's smoke, there's usually fire (see Godzilla Final Wars) And I trust Jim's opinion more than most. And honestly the lack of awareness and marketing for what is Toho's big franchise movie of the summer makes me feel like they probably know they have a bomb on their hands and don't want to sink too much into the marketing budget. It's definitely a sign that they aren't very confident in it since it opens in only a month and Jim (who lives in Japan) has barely heard a peep about it.
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