by Dai » Fri Dec 01, 2017 6:42 pm
As Jelly says, it really is fascinating to look at the reaction in terms of parallels and divergences in the marketing. It's interesting to compare it to previous Marvel movies too. This trailer is almost spookily reminiscent of the first Age of Ultron trailer, especially in the kind of dialogue it utilises from the villain. I'm expecting that deja vu factor to continue into the full movie, though Infinity War will no doubt benefit from being the pay-off that the MCU has been building towards, and not needing to spend half its runtime foreshadowing another movie (as AoU did). While I anticipate that Infinity War will be better than AoU, I think the Avengers sub-series already reached its dramatic peak in Civil War (which was the best Avengers movie in all but title). That movie dripped with personal conflict between its characters, and sent them on some fascinating development arcs. By comparison, simply making The Big Bad stronger or more numerous doesn't carry the same dramatic potential. This is especially the case in superhero stories, where death is as serious as the common cold, and lasts about as long.
As someone who enjoys both the Marvel and DC movie universes, I want Infinity War to be everything we'd hope from a decade of build-up. But if it's going to live up to that, Thanos will need to threaten the Avengers with something other than just being punched to death.