by MouthForWar » Tue Jul 02, 2013 11:34 pm
Its definitely not del Toro. Directors are almost never THAT hands on with the marketing. They have entire separate divisions of the studio that handles all that. Even people people like Scorsese have no say in how their films are marketed. Directors have very little input in the actual marketing, even if they are kept up to date on the process that the studio puts it through. Studios don't even do their trailers in-house anymore. Those are all outsourced to marketing and advertising agencies. Once a film is done and sent off to the distributors' marketing team, the film maker has no say in any of that. It doesn't matter if you're Spielberg, Nolan or some random indie director, you aren't contributing to the process in which your movie is marketed. The studio will let you know what they're doing, sure, but you aren't going to have any say in how it all goes down.
And no major studio would ever let a director who "doesn't want to have to sell something to you" near a marketing campaign when they have hundreds of millions of dollars on the line.
Besides, I Don't know where the idea that Guillermo "only wants to talk to fans" even comes from. The guy loves talking to people, fans and non-fans alike. He's got a reputation as one of the most outgoing and personable directors out there.
Kaiju Transmissions Podcast-
If It Bleeds, We Can Kill It Podcast