by mr.negativity » Sun Aug 21, 2011 6:10 pm
From Hero Complex Aug. 18, 2011:
[quote="Dawn C. Chmielewski and Geoff Boucher"]
Marvel’s muscle-bound superheroes will join Mickey Mouse, Kermit the Frog and new characters from Pixar Animation this weekend for the Walt Disney Co.’s D23 Expo in Anaheim, marking the first time the company will attempt to bring together fans of the comic book world and devotees of other parts of its corporate kingdom.
The three-day consumer event at the Anaheim Convention Center, which begins Friday, will feature star-studded panel discussions, presentations on theme park attractions and first-look footage from upcoming films and TV shows, a formula borrowed from Comic-Con International, the annual San Diego pop-culture extravaganza. Disney used that template for its first D23 Expo in September 2009, the same year that the company bought Marvel Entertainment for $4.24 billion. Now, for this second edition, Marvel heroes like Iron Man and Captain America will be part of the presentations.
The first D23 Expo (the name alludes to 1923, when Walt Disney arrived in Southern California) was far smaller than Comic-Con — Disney officials put the attendance at 40,000, although some insiders say it was barely half that number. But this time around, the growth of the namesake D23 fan club and wider public awareness of the event have set the stage for a bigger turnout. Steven Clark, the head of the D23 club, said that tickets — which cost $47 for adults and $37 for children each day — have been sold in 48 states and 19 countries.
Many attendees are bringing their youngsters to see live appearances and performances by the Disney Channel stars, or to check out the merchant area where new collectibles, vintage rarities and trading pins will have die-hard Disney lovers reaching for their wallets. Amid the Disney princesses and cartoon figures, the presence of Marvel characters may appear incongruous.
“The question is: Will people go out of their way to go to D23 to see Marvel, and no other comic book brand or products? I don’t know,â€