by MouthForWar » Mon Apr 29, 2013 1:38 pm
They're obviously trying to let Iron Man and Superman have their moments.
Two weeks ago, Man of Steel advertising was practically non-existent, now its everywhere. They wanted to let Iron Man get hyped up first. Last year, there wasn't a whole lot in the way of TDKR marketing until after Avengers came out. They don't want blockbusters cannibalizing each other. We'll see more Pacific Rim once Iron Man is out of the way and even more once Man of Steel is out. Its not a bad strategy.
In the age of the internet and social media, the whole year build up to a movie's release is really non existent. Now studios only need a month or less to hype up a release. They put out a trailer, then they don't hammer you with TV spots until about 2-3 weeks before the release and they let social media do the rest.
I'm not sure I understand all the paranoia about this movie bombing... or even, why we should care. This isn't a long lasting franchise like Godzilla that will determine the future of something. Its an entry in a genre that might as well be non-existent in the United States. And even if it bombs, it won't effect Godzilla all that much. Godzilla is 1. A household name and established brand and 2. Will be a totally different type of monster movie.
If it bombs, what's it to us? It would suck that an original sci-fi picture bombed, but that isn't anything new (see Oblivion). Is it cuz we like GDT? Cuz he'll be fine since his next film is more or less greenlit already.
I mean, sure its normal to want movies we like to do well, I just don't get how over-analytical everyone has been lately about this one.
Last edited by
MouthForWar on Mon Apr 29, 2013 2:13 pm, edited 1 time in total.
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