One thing this series already does really well in these early issues is making the world feel huge. Issue #1 shows Godzilla wreaking havoc in Alaska, while it establishes that he previously attacked Japan for years before SHIELD ever encountered him, and then issue #2 has Godzilla emerging further south in Seattle. That sense that the narrative world is as huge as the real world is something that a lot of modern Hollywood blockbusters sacrifice by aiming for a fast-paced globetrotting adventure, including a lot of both the Monsterverse and Marvel Cinematic Universe flicks. It can make for fun movies to see characters repeatedly zip from one part of the world to another in a matter of just a few runtime minutes but it really makes those worlds feel small. The second issue of Marvel's Godzilla was published a month later and it opens with Gabe Jones finding Godzilla in Seattle after 14 hours of searching, and then the preview of issue #3 teases that Godzilla will encounter the Champions when he travels further south to San Francisco. Depicting Godzilla in one particular location for each issue as he gradually moves south along North America's Pacific coast, and then having him encounter localized heroes in specific locations, those are things that make this world feel huge.
Two issues in and I have to say, after reading some of the past comments about this series, I don't see why so many fans thought there was a lack of respect for Godzilla in how this comic portrays him. Between Dr. Takiguchi calling Godzilla the most dangerous creature on the planet, Tamara likening him to an elemental force and Robert outright hailing him as a hero, the perspectives offered by this trio of Japanese characters are true to the full spectrum of how Godzilla is portrayed throughout the Showa Series.
This thread was created way back in 2005 in the run-up to Marvel's previous reprint of the series as a black-and-white paperback. The first page of the thread includes several posts from Godzilla fans who were around when Marvel first published this comic, and their varying perspectives are fascinating. Most of the posts appear blank now on this relic of the board but we can still read them by using the quote buttons, so allow me to preserve those comments by quoting them here:
On Tuesday, Oct. 18, 2005 at 7:10 pm, edgodzi wrote:
"This comic was thoroughly reviled when it came out originally, and deservedly so. At the time, everyone felt it was a huge insult to the name of Godzilla--like the 1998 film, the only similarity to the real thing was using the same name. Aside from making Godzilla green, having him breathe actual fire instead of having atomic breath, have no skin detail, and with the scale varying anywhere from 150 to 1000 feet tall from scene to scene (not to mention his mighty Mrraawww sound effect), it was exactly like the real Godzilla...
It's funny that they can sell reprints when people couldn't give the originals away over the years.
Ed G."
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On Tuesday, Oct. 18, 2005 at 7:40 pm, Gfan54 wrote:
"I'm betting this whole venture will blow up in Marvel's face, if most actual Godzilla fans seemingly aren't interested in the series (I just recently listed that I was selling my nearly complete collection of the original issues here on Monster Zero and never got a response from anybody) then why would they think people who aren't Godzilla fans would be interested? Personally, I thought the series was pretty cool when I was a kid, but eventually came to loathe it...Marvel should be embarrassed it ever even ran the series and should just let it stay dead!"
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On Wednesday, Oct. 19, 2005 at 1:37 am, Xenorama wrote:
"sorry Ed, it was NOT universally reviled when it came out. it sold WELL, and was very popular. perhaps not with you ol fuddy duddy diehard fans (:lol: and i'm joking 'cause i know Ed can take it!) but the younger fans who loved GODZILLA VS MEGALON and DESTROY ALL MONSTERS. i loved the comic, and was happy to see Godzilla fight Marvel heroes. those issues are not easy to find now, nor have been for several years. Marvel wouldn't reprint them if they didn't think it would sell.
the book was cancelled because Toho wanted more money for the rights, not due to poor sales. i loved every issue, even the cattle rustling ones.
David"
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On Wednesday, Oct. 19, 2005 at 7:48 am, aphvend wrote:
"i loved that series. some were ridiculous,but entertaining. i couldn't wait for the next comic book coming out. this was a time when you had to wait for a godzilla movie to show up on tv. and this usually was in the middle of the night."
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On Wednesday, Oct. 19, 2005 at 7:57 am, edgodzi wrote:
"Well, to be fair, when this ran back in the 70s, there was one person out of about 50 or 60 who I knew, talked to, or heard from via Japanese Giants (which ran a review of the comic in #4) or JFFJ that did like it. So not everyone didn't like it (of course), but it still was not an exaggeration. Those who wrote in (yes, people actually wrote letters by hand at one time, and then even walked down to the mailbox and put them in!!!)...some were serious fans, some were casual fans, but the sentiment was always the same. It was not so much a matter of Godzilla fighting Marvel heroes, and none of us could really complain of Godzill anot fighting other Toho monsters because Toho would never go for that without commanding big money. What really bothered everyone was the lack of respect for the character in the way it was drawn/portrayed. It looked and acted almost nothing like Godzilla, much like the 1998 film character, and Marvel was completely unapologetic about it.
At least they must be a bit more palatable in black and white, not having to look at that awful lime green skin color.
And you still can hardly give away those things.
Ed G."
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On Wednesday, Oct. 19, 2005 at 11:34 am, Xenorama wrote:
"all i know is that i was 12 when the comic came out, and all of my friends loved it. Godzilla acted similarly to what was being shown from the 70s, heroic and playful and had the Godzilla fighting spirit. sure he was green, but there was only the four color separation process at the time, rendering him grey would have been difficult. i know the writer and artist were not really fans (Herb's a great guy and one of his most popular requests is to draw fans "Godzilla vs the Hulk" to this day!).
i'm sure it's popularity was a generational thing. i was happy to get Godzilla on a monthly basis for two years and was very sad when it was cancelled.
while the books may not command top dollar (still, try finding one in a comic book store) Marvel would not be reprinting it if they didn't think it would sell.
David"
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On Wednesday, Oct. 19, 2005 at 1:26 pm, GaryT wrote:
"I recall when the Godzilla comic came out being disappointed that the stories weren't more like Toho films, but I liked some of the artwork. And it was a heck of a lot better than the Hanna-Barbera cartoon series!"
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On Thursday, Oct. 20, 2005 at 10:38 am, Robert Saint John wrote:
"I'm about the same age as David, I think, and I clearly remember snatching up that first issue of Godzilla at that brand new store we called "7 Eleven".
But I also remember getting home and reading it and being disappointed. I'm sure I didn't really understand the nuances, but it just didn't seem at all like Godzilla to me, and I never bought another issue.
Of course, I was a little ass of a kid at the time, and I didn't want the Shogun Godzilla toy because "the fins weren't right".

I played with my Aurora Godzilla instead. Looking back, I think I was weirdly anal about accuracy, and criticized STAR WARS model kits for getting little details wrong.
No wonder I ended up in therapy.

"