I think everyone should take a breath and calm down. Keep in mind also that this is starting to look like (to me) a game of "Telephone", where a little something gets added each time a story is re-told. I've seen a mention of a video go from "short CG clip" to "teaser" to "trailer" in the past 24 hours, and I think we can agree that that is not the case.
Has anyone posted this yet?
Talking Dog President Rob Bryanton posts some background information about this marketing project on his own blog in response to questions he is getting:
http://imaginingthetenthdimension.blogs ... ojira.html
Key points:
- Legendary contacted Talking Dog to help promote the upcoming film for SDCC
- LP is "in the very first stages of production, so it's not like they could show us all clips from the movie or anything yet"
- The Godzilla design was by artist Jim Zubkavich of Udon Comics, working in consultation with Michael Jenson of LP
- The shirts
were being distributed by LP at SDCC, not TD
Based on this, I think I understand what Avery and his contacts might be telling him, but this is just my interpretation: LP isn't ready to start full promo of Godzilla at Comic-Con, but they wanted to do someting. They've been working on AR-based film promotions with Talking Dog. They wanted to do something special for SDCC, so they did these shirts and the AR to create a bit of buzz. But the basis of the whole thing is rather "Godzilla generic", and no one seems to be indicating that it's at all reflective of actual pre-production work. It's just buzz for LP and Talking Dog and a bonus for the fans at the show.
Seems like a reasonable explanation to me. Yes, it's news, but I do think that the hunger for more news has many reading way too much into a t-shirt promotion.
I made a joke elsewhere that I was glad to see that the t-shirt is black because it means the film will be dark. At this point, it's all speculation and at the end of the day, it's just a t-shirt and some very early marketing.
So please, let's not start ripping each other over this, or it's going to be a very long two years.