Mockup of Toho's Godzilla Booth at the Tokyo Toy Show 2026, to be held August 29-30. Photo courtesy of Toho Co. TM & © TOHO CO., LTD.
GODZILLA MINUS ZERO Merchandise To Be Previewed! A Meet-and-Greet With Chibi Godzilla and a Survey Campaign Offering Limited-Edition MINUS ZERO Stickers Have Also Been Announced.)
Source: Toho Co., Ltd.)
Official Site: https://tokyotoyshow.com/2026/ (Japan)
Toho Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Hiroyasu Matsuoka) will operate a Godzilla-themed booth at “Tokyo Toy Show 2026” (TOKYOおもちゃショー2026, Tōkyō Omocha Shō 2026), Japan's largest toy trade fair,held at the Tokyo Big Sight convention center from Saturday, August 29, 2026, through Sunday, August 30, 2026.
With excitement building ahead of the November 3 (Tuesday, a national holiday) release of the new film GODZILLA MINUS ZERO (ゴジラ-0.0/ゴジラマイナスゼロ, Gojira Mainasu Zero), this year's exhibit will be significantly enhanced compared to last year, both in terms of exhibits and interactive experiences. The main highlight will be the unveiling of a giant statue (photography permitted) that allows visitors to experience the world of the movie firsthand, as well as the exclusive pre-release of Toho original GODZILLA MINUS ZERO merchandise. In addition, a special booth will be set up to convey the appeal of the highly anticipated new film from multiple angles, including meet-and-greets with Chibi Godzilla and the distribution of limited-edition giveaways.
■ Highlights of the Godzilla Booth
Check out Godzilla Official X for further details and updates!
● GODZILLA MINUS ZERO Statue Display & Photo Spot (Photography Allowed)
The booth will feature a massive statue and diorama that capture the world of the new movie GODZILLA MINUS ZERO. Experience the power and intensity of the film up close and enjoy taking photos.
● Toho Original Merchandise: First-Look Preview
The lineup of Toho original merchandise related to GODZILLA MINUS ZERO will be revealed at “Tokyo Toy Show 2026" before anywhere else. Attendees will be among the first to check out the latest must-have items, including action figures.
Children can meet and have their photo taken with the fan favorite Chibi Godzilla. Photo courtesy of Toho Co. TM & © TOHO CO., LTD.
● Chibi Godzilla” Meet-and-Greet (Limited to Middle School Students and Younger)
The hugely popular character "Chibi Godzilla" will be landing at the Godzilla Booth! A special greeting event where guests can take photos with Chibi Godzilla will be held for middle school students and younger.
*Numbered tickets will be distributed at the booth.
*Capacity is limited.
Clear file of Chibi ONE, the mascot for the membership service TOHO-ONE. Photo courtesy of Toho Co. TM & © TOHO CO., LTD.
● Get a Free “Chibi ONE” Mini Clear File!
A special promotion for Toho’s official membership service, “TOHO-ONE.” Follow the official TOHO-ONE X account to receive a mini clear file featuring the official mascot character “Chibi ONE” (ちびONE, Chibi Wan) as a gift.
*Details of the promotion will be announced at the booth.
*Limited quantities available, while supplies last.
● Get a GODZILLA MINUS ZERO Sticker! Survey Promotion
Those who complete the survey at the booth will receive an “Original GODZILLA MINUS ZERO Sticker.”
*Details of the promotion will be announced at the booth.
*Limited quantities available, while supplies last.
■ Exhibition Overview
Event Name: Tokyo Toy Show 2026
Dates: Saturday, August 29, 2026, 9:00 a.m. – 5:00 p.m.)
Sunday, August 30, 2026, 9:00 a.m. – 4:00 p.m.
Venue: Tokyo Big Sight, West Hall 4 (3-11-1 Ariake, Koto-ku, Tokyo)
Booth Name: Toho Co., Ltd. (Godzilla))
Booth Number: 4-03
*Free admission for middle school students and younger; high school students and older must purchase a ticket.
About Toho Co. Ltd.
Toho Company provides high-quality entertainment to a wide range of customers through its film production, distribution, and exhibition business, which is solidly supported by its real estate business including the Shinjuku Toho Building and Hibiya Chante, animation production, DVD software production and sales, and TOHO Cinemas' efforts to expand its network of multiplex cinemas. Among these, "Godzilla," which has been around since 1954, is Toho's flagship IP that has many fans around the world and has been loved for many years.