by RaymondBurr » Thu Nov 15, 2012 6:00 pm
I think the ongoing will be fine. The creative team already pitched a full 12 issue story, and IDW will have signed them for it. Numbers around 8000 will make the money back for the initial print run, and then they'll make money on the trades -- especially with a new Godzilla movie in 2014.
Plus, IDW has a number of titles that routinely come in under 8,000 and they keep coming out. The issue probably rests on the licensing fees and contract that they have with Toho. Even in a "worst case" scenario, I would bet that IDW would be willing to take small losses in the short term, in order to gain good market position come May 2014.
"...WILL. IT. WORK?"