Photo courtesy of Toho. © TOHO CO., LTD.
The world’s first kaiju-themed movie theater kicks off Alamo Drafthouse and Toho International’s new alliance, with exclusive merch and special programming on the way for 2025 and beyond.
Source: Toho International, Inc.
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Special Thanks to Brandy Fons
Dine-in movie theater company Alamo Drafthouse Cinema has forged a monster-sized multi-year alliance with Japan’s legendary Toho International, the home of GODZILLA and an entire universe of kaiju. The multi-year collaboration will first roar to life inside the brand-new Alamo Drafthouse Valley Fair, one of the company’s two Silicon Valley expansions opening this summer, located at Westfield Valley Fair in Santa Clara. But a primordial force like Godzilla can’t be confined to just one theater, and later this year, Alamo Drafthouse will roll out special programming and exclusive merchandise to Alamo Drafthouse locations nationwide, as well as its retail arm at AlamoMart.com.
2. Alamo Drafthouse Valley Fair_Godzilla window projection. Photo courtesy of Toho. © TOHO CO., LTD.
Alamo Drafthouse Valley Fair opens today inside Santa Clara’s Westfield Valley Fair shopping center. Upon launch, it will have several special treats for Godzilla fans – like a two-story Godzilla window projection at the very front of the theater – but much more is on the way, including two colossal kaiju head displays featuring Godzilla and Mechagodzilla designed in partnership with Toho. Upstairs, the new Bar Odo pays tribute to Godzilla’s fictional birthplace with specialty cocktails and an ever-rotating craft beer lineup, perfect for a pre- or post-screening drink.
“From the moment GODZILLA rumbled onto screens in 1954, Toho’s kaiju have inspired generations of movie lovers, including our team,” said Chaya Rosenthal, Chief Marketing Officer, Alamo Drafthouse Cinema. “Launching this partnership at our newest and biggest theater ever lets us celebrate that legacy with epic screenings, jaw-dropping lobby displays, and one-of-a-kind collectibles that only Alamo Drafthouse can deliver.”
The partnership’s seismic launch event is planned for later this year with a nationwide birthday bash on November 3rd commemorating Godzilla’s birthday, a full merch rollout, and additional surprises. In 2021, Alamo Drafthouse celebrated Godzilla's birthday with the world premiere of Toho's 4K remastering of the 1954 original Japanese release, GODZILLA.
3. Alamo Drafthouse x Toho_Merch Collection. Photo courtesy of Toho. © TOHO CO., LTD.
Exclusive Merchandise for Toho Fans
Superstar artist and long-time Alamo Drafthouse collaborator Tom Whalen leads the charge with an officially licensed t-shirt and pint glass design that’s available now for preorder. Each is available in strictly limited quantities. The line will expand later this year with the first-ever official Godzilla popcorn bucket and an exclusive Mothra mug designed by Alamo’s own Art Director Scott Sugiuchi, plus limited edition blankets, hats, and enamel pin sets.
Alamo Drafthouse Cinemax TOHO_Pint Glass. Photo courtesy of Toho. © TOHO CO., LTD.
Future product announcements will land on Alamo Drafthouse social media, email, drafthouse.com, and AlamoMart.com.
Alamo Drafthouse CinemaxTOHO_Tshirt. Photo courtesy of Toho. © TOHO CO., LTD.
- Godzilla Pint Glass
- Godzilla T-Shirt
Coming soon
- Godzilla Popcorn Buckets
- Mothra Mug
- Godzilla Hooded Blanket, Hats, Enamel pins
Kaiju Programming at Alamo Drafthouse
With 18,000 screenings of 27 different movies just since 2013, Toho’s films have always been a favorite of Alamo Drafthouse’s programming team and their audiences. To baptize the screens in true monster fashion, Valley Fair will frequently screen kaiju classics, with multiple screenings kicking off in July packed with creature carnage:
- DESTROY ALL MONSTERS (1968) – Week of 7/5
- The ultimate monster mash-up. Eleven kaiju (including Godzilla, Mothra, Rodan, King Ghidorah, Anguirus, and Minilla) in one city-crushing showdown.
- GODZILLA VS. HEDORAH (1971) – Week of 7/12
- A trippy, eco-horror cult classic where Godzilla takes on a pollution-based foe.
- MOTHRA (1961) – Week of 7/26
- A majestic guardian moth, fairy twins, and lush technicolor spectacle. This is kaiju cinema at its most enchanting.
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About Alamo Drafthouse
Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom-and-pop repertory theater in Austin, TX. Twenty-eight years later, with 44 locations and counting, Alamo Drafthouse has been called “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired. Alamo Drafthouse has built a reputation as a movie lover’s oasis not only by combining best-in-class food and drink service with the movie-going experience, but also by introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world-renowned genre film festival dubbed “The Geek Telluride” by Variety featuring independents, international filmmakers, and major Hollywood studios. Alamo Drafthouse continues to expand its brand in new and exciting ways, including the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film, and with several new theaters announced for this year and beyond.
About Toho International
Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers' minds as the franchise gears up for an exciting next generation of storytelling and fandom.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html