Looks like the theater exclusive vinyl is transkucent red (which was my first guess):
http://m.ebay.com/itm/Godzilla-6-5-inch ... Ciid%253A1I'm stopping by the theater tomorrow to get my tickets and see if any of the merch is out yet, or if they're waiting until the day of the release.
I have yet to find the Sega Godzilla figure in any of the arcades, but I DID find a few stores with the Banpresto Ichiban Kuji lottery, and won some key chains, magnets, folders, and mini figures. Kind of glad I didn't win the huge figure since I'm more or less out of room in my bags.