by Gojiraknight » Thu Oct 10, 2013 10:41 pm
Pop culture moves so insanely fast now, and our collective cultural attention span is so short, that it really only takes a one-two solid, well-received trailers to get an audience jacked for a film.
Think back to Batman Begins and the intentionally minimalist marketing for that film. Like G'14, it was the resurrection of a franchise from a previous entry that had been panned. Mind you, Batman had already proven to be a box office juggernaut prior to Nolan, so it's not an apples-to-apples comparison.
But I still think there's going to be a groundswell of anticipation once folks starting seeing material. And while I hope WB doesn't copy Sony's "Hide the monster" nonsense, G'14 is a case where less is more in marketing a film.
Monster Zero's "Most Naive Person About 'The Business'" for 7 years running!