I say give WWE time - there's gotta be some way to involve DH Smith in Gen NEXt....I mean, he IS an SD! talent. I think they're reserving him for a big show, where he'll reveal who he really is, and join up with the boys. He'll basically be their muscle, and Natalya will follow suit.
I'm guessing this is all planned, since Natalya's a contender.
Burchill's just a commodity, unfortunately. They have him using his "Most Dangerous Man" gimmick and he's not even "dangerous"-looking.
Kozlov is lucky that WWE writers dug up and found old Ludvig Vorga footage(
remember his one-finger pin on Tatanka?) and decided to finally use him as such. The headbutt's a nice touch, too. Now if only they made him a straight up brawler, in the same vein as, dare I say it, Chris Benoit and William Regal, he'd be insanely over as a heel.
All they'd need to do is let him say those iconic four words to whomever he beats, if he gets a title shot:
"I Will Break You"
That's money.
As for Burchill, I suggest they just go ahead and make Regal, LORD Regal, bring in David Taylor and have Burchill and someone else act as his "knights", since he already has a "Queen"...I wonder what Katie Lea would be, then? Make the stable "LORD Regal's Court" and you have instant gold.