What got me thinking was this picture I saw a few months ago on raffleupagus' tumblr page:

http://raffleupagus.tumblr.com/post/153 ... ume-at-the
That's Hirata in costume as Dr. Serizawa for the 'Godzilla Comeback Festival' in 1983!
I'm interested in how The Return of Godzilla wasn't just an attempt at franchise revival out of nowhere, but was really riding a resurgence of popularity for Godzilla. Of course, when Return did well at the box office but not well enough considering the enormous expense of the film did that wave crest and Godzilla's popularity settle back down? In a way, Return, Biollante (five years later), and vs. King Ghidorah (two years after that) were all attempts at starting anew and the third one was really the one that stuck.
PS - Imagine living in a world where the initial reboot idea played out: a faithful remake of the original 1954 film in the late '70s using much of the same staff who did the '70s films, including director Fukuda and FX by Nakano! Can you wrap your head around that?