by armandv » Mon May 17, 2004 10:49 pm
While Godzilla 2000 didn't exactly set the boxoffice on fire, to call a film "a failure" solely by looking at the number of tickets sold is missing the point.
As KPA alluded to, the main category one has to look at these days is home video sales (i.e. VHS and DVD). It is in this category the studios are reaping in the profits. While I don't know the sales figures for Godzilla 2000 on home video, from what Mike Schlesinger told me, it did well enough to put the film firmly in the black.
The film most likely would have performed better at the boxoffice if they marketed it better. Even Mike would admit that they didn't do an effective job advertising it.