by Gojiraknight » Wed Jun 11, 2014 2:47 pm
Godzilla has by every monetary measure been a success and we as a fanbase should be tickled pink.
However, I've just been curious as to why its first Friday to Saturday dropoff was so steep, and then its first weekend to second weekend.
Yes, this pattern of 60+% dropoffs is consistent with other films. But I still feel like Godzilla probably could've held better had the film been more in line with the marketing. Again, the best metaphor I can come up with is audiences were expecting The Dark Knight and got Thor. Nothing wrong with that, just not next level, super blockbuster material.
Monster Zero's "Most Naive Person About 'The Business'" for 7 years running!