The NY Times story not only uses the word "tokusatsu" but drops references to movies and shows such as Godzilla, Mothra, Gamera, Ultraman, Kamen Rider and Super Sentai and features interviews with Daisuke Terai (Ultraman suit actor), Shinji Higuchi (Gamera SFX director), Haruo Nakajima (Godzilla suit actor) and Yuichi Abe (Ultraman director) about tokusatsu and how it's now being threatened in Japan, the same way practical SFX have been in Hollywood, by the increasing prevalence of CGI.
Pacific Rim also get's mentioned as a Hollywood made "tokusatsu-inspired film."
Here's a photo, courtesy of Bob Eggleton, of the actual paper where the story has the title "Japan Films Shed Ribber Suits, Godzilla Roars":

And here's the article online with the title "Rubber-Suit Monsters Fade. Tiny Tokyos Relax."
Link: http://www.nytimes.com/2013/09/02/wo...anted=all&_r=1
The author of the article is by Martin Fackler, the NY Times chief corespondent in Japan.
I suggest fans get a copy of this paper or print this article online and use it to promote awareness of tokusatsu. Hang it up in your office or cubical at work. Or leave it lying face up in a coffee shop.
Also maybe e-mail Mr. Fackler and tell him how much we appreciate him covering this topic.