Hot on the heels of the Godzilla x Evangelion merchandising collab that was so successful last year, a new collab to tie-in with the Godzilla anime - one with Hello Kitty's own Sanrio Co.!
http://www.crunchyroll.com/anime-news/2 ... -this-fall
You know, somehow I think this collab will be a smidgen less popular with, say, the folks on this board, but I imagine it could be mighty popular with other folks!