Toho Launches Gojikon (Godzilla Strategy Council)

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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Legion » Thu Oct 23, 2014 9:49 am

Hybrid Gojira wrote:I don't really think there is a reason to make a new film until LP is done with their movies.


I agree. I still think this is more about Toho looking for ways to cash in without making a new film. I'm not anticipating a new film from them.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Shin_Edda_Robo!!!!! » Thu Oct 23, 2014 10:22 am

New movie is very unlikely. TV show is the way to go.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Cookie » Thu Oct 23, 2014 11:11 am

Legion wrote:
Hybrid Gojira wrote:I don't really think there is a reason to make a new film until LP is done with their movies.


I agree. I still think this is more about Toho looking for ways to cash in without making a new film. I'm not anticipating a new film from them.


Yeah, I think new movies are what most of us are hoping, even though it doesn't really make any sense. I just hope promoting games and blu rays isn't the only plan.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby daikaijusaurus » Thu Oct 23, 2014 11:37 am

Hybrid Gojira wrote:Yeah, I think new movies are what most of us are hoping, even though it doesn't really make any sense. I just hope promoting games and blu rays isn't the only plan.


Personally, I'm not hoping or expecting a new film from Toho. If Toho is planning a movie, then I think it would be a very big mistake. I still don't think Japan is over the "kaiju dry spell" that they are having, and the only reason (in my opinion) Godzilla 2014 was a hit was because it was a Hollywood production with CGI effects, and featuring one of Japan's most famous actors. If Godzilla 2014 was a Toho tokusatsu production then it definitely would not have done so well, in fact I think it would have bombed as bad as Final Wars did. I think Toho knows this very well, that's why I don't believe they are planning a movie anytime soon. However a TV show (animated or live action) is definitely a possibility, it could be geared towards both kids and adults with cool action and good stories.

Blue rays, video games, toys, etc. would also be a good thing. Can't wait to see what the future of Godzilla in Japan will be :D
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby mr.negativity » Thu Oct 23, 2014 11:58 am

Villains Team With ‘Godzilla’ for Moviegoers’ Attention
Pavel Alpeyev and Grace Huang wrote:n the age of distraction, Ryuta Shiiki figured out a way to get the undivided attention of 37 million people for three minutes.

Whenever the lights dim in a movie theater run by Toho Co. (9602), Japan’s largest chain, animated characters from Shiiki’s DLE Inc. (3686) urge the audience to silence phones and refrain from talking. The popularity of his Eagle Talon villain cast helped bolster DLE’s shares 86 percent this year, ranking it among Japan’s ten best-performing initial public offerings of 2014.

DLE and Toho Cinemas Ltd., owned by the creator of “Godzilla,” today announced plans to use the slot between trailers and the feature as a content incubator starting next month, pitting new characters in a popularity contest and sharing the intellectual property rights. At stake are domestic animation and video game markets that Japan’s trade ministry estimates to be worth 179 billion yen ($1.7 billion) and 1 trillion yen respectively.

“The 10 minutes before the start of the movie are extremely valuable,” Shiiki, the founder and chief executive officer of DLE, said in an interview in Tokyo yesterday. “You have 30 to 40 million people a year turn off their mobile phones and patiently face the screen with nothing else to do.

Starting Nov. 1, Toho patrons will see DLE’s ‘‘Character Battle Club’’ segment presenting three new character skits, Shiiki said. The lineup will change every three months, with online voting, social media popularity and a panel of judges deciding which survive into the next round, he said.

New Approach

DLE’s shares closed 2.4 percent lower at 742 yen in Tokyo today after earlier climbing as much as 2.6 percent. Toho rose 2.5 percent to 2,280 yen, valuing the company at $4 billion, compared with DLE’s $115 million.

Until now, DLE’s business model was to use animation series on TV to promote goods and sell DVDs.

‘‘This is a completely different process for making characters popular,” Shiiki said.

Shiiki’s use of the new approach came after Eagle Talon animation’s three-month run on late-night TV in 2006. The cast of hapless villains, including a cape-wearing boss named after a former prime minister and a genius scientist teddy bear, has won a cult following and led to a partnership with Toho the following year, Shiiki said.

“It’s a new way to enjoy the movie theater and a chance to develop future characters in collaboration with our customers,” Toho’s spokesman Shinichiro Kondo said.

Cashing In

DLE’s three-minute public service announcements run at Toho’s theaters for free. The Tokyo-based animation company makes money selling games for Apple Inc.’s iPhone and devices using Google Inc.’s Android operating system.

The company’s animated icons rank 8th on Naver Corp. (035420)’s Line messaging service, which has 560 million users. DLE characters have also been used to market products ranging from Toyota Motor Corp. (7203)’s hybrids to Nomura Holdings Inc. (8604)’s investment offerings.

DLE forecasts as much as 557 million yen in profit on 2.6 billion yen in sales in the fiscal year to June 2015, according to a company presentation.

“Working with Toho gave us a 100 out of a 100 success rate in making new characters popular,” Shiiki said.

To contact the reporters on this story: Pavel Alpeyev in Tokyo at palpeyev@bloomberg.net; Grace Huang in Tokyo at xhuang66@bloomberg.net

To contact the editors responsible for this story: Michael Tighe at mtighe4@bloomberg.net Robert Fenner
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Cookie » Thu Oct 23, 2014 10:47 pm

Can some explain what that means exactly? Three minute skits involving Godzilla before movies? Well, I guess that's another way to keep the character popular.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Gohi » Fri Oct 24, 2014 12:17 am

That article only mentioned new characters and nothing about Godzilla. God, I hope this isn't the announcement, haha.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Baltan II » Fri Oct 24, 2014 9:08 pm

Cookson wrote:Can some explain what that means exactly?


It means mr.negativity found a recent article that mentioned Toho and Godzilla and posted it in this thread. :lol: None of that has any ties to the subject of Gojikon beyond those superficial reasons.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby monster of dark » Mon Oct 27, 2014 12:30 am

How about a big budget miniseries of a docu-drama entitled~And thus Gojira was born. - reenactment of the
event and people behind the birth of Gojira and how the movie became King of the monsters. :mrgreen:

Or crazier yet, a discovery channel style fake documentary ala Walking with Dinosaur depicting the era of the giant monsters (When the MUTOs roamed... ), which would be a pseudoscientific paleontology reenactment while also serving as a prequel story for Godzilla 2014. XDD
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby XvGojira » Mon Oct 27, 2014 2:14 am

monster of dark wrote:How about a big budget miniseries of a docu-drama entitled~And thus Gojira was born. - reenactment of the
event and people behind the birth of Gojira and how the movie became King of the monsters. :mrgreen:


So a Godzilla version of An Adventure in Time and Space? I'd be down for that.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby lhb412 » Mon Oct 27, 2014 2:45 am

I think Tsuburaya biopic done by Toho and Tsuburaya Pro. could be really cool. The thought came to me while reading August's book. His early life and fanciful dreams, the hard times at the beginning, building a reputation as an inventive and respected behind the scenes technician, finally achieving his creative dreams by becoming the country's premier special effects artist, then the creation of his own company and signature character (Ultraman), and soon after his untimely death.

Because of Tsuburaya's personality I feel the film should be somewhat comic and whimsical and reflect his belief that things should be interesting instead of merely realistic. I imagine the film concluding with a dream sequence where Tsuburaya directs his most famous creations in an epic team-up between Godzilla and Ultraman against Baltan and King Ghidorah (maybe and assist from Mothra and Rodan). Tsuburaya directs the chaos from army Humvees, the tops of skyscrapers, helicopters, only to yell cut at the end of the battle, ending the film.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby monster of dark » Mon Oct 27, 2014 3:18 am

XvGojira wrote:So a Godzilla version of An Adventure in Time and Space? I'd be down for that.

Have never seen that but... yeah, definitely something like that. :mrgreen:

lhb412 wrote:Because of Tsuburaya's personality I feel the film should be somewhat comic and whimsical and reflect his belief that things should be interesting instead of merely realistic. I imagine the film concluding with a dream sequence where Tsuburaya directs his most famous creations in an epic team-up between Godzilla and Ultraman against Baltan and King Ghidorah (maybe and assist from Mothra and Rodan). Tsuburaya directs the chaos from army Humvees, the tops of skyscrapers, helicopters, only to yell cut at the end of the battle, ending the film.
[/quote]
That is outrageous and fun. :twisted:
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Inui Takumi » Tue Oct 28, 2014 6:28 pm

It seems like a live-action TV series would be a bit of a bigger risk than making another movie. The production schedule is a lot tighter and you have to produce a lot more content in a shorter amount of time. Taking the time out to make another movie, while still risky, may benefit Toho in the long run.

I don't think the LP Godzilla films should hold Toho back from making their own films. If they do plan to make a new movie, having it be all practical effects would still set it apart and capture the traditional feel of the series. And people who have only seen the LP movie may be interested to see how Japan would do it today. It's a long shot, but I think if they stick to their guns and bring in new ideas, i.e. brand new monster designs, they could re-energize their own industry. And adding other means such as an animated series or new games to coincide with both the Toho and LP movies would be interesting to see and a creative way to keep Godzilla in the public eye.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Legion » Tue Oct 28, 2014 9:28 pm

Inui Takumi wrote:If they do plan to make a new movie, having it be all practical effects would still set it apart and capture the traditional feel of the series.


The problem with that is that practical effects monster films are on their way out in Japan. The 2014 film did well in Japan because it was a big budget US film. I don't see a traditional man-in-suit Godzilla film doing well in Japan ever again. And if Toho did do one of those films, and it failed, it could conceivably hurt all the goodwill started by the LP film.

And people who have only seen the LP movie may be interested to see how Japan would do it today. It's a long shot, but I think if they stick to their guns and bring in new ideas, i.e. brand new monster designs, they could re-energize their own industry.


That's giving Toho too much credit.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby walshiam » Wed Oct 29, 2014 1:05 am

Which is why I think an Ultraman-type tv show with Godzilla as the star would work. Television is the only way to go for Godzilla in Japan (and elsewhere) because the US has cornered the movie market.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Inui Takumi » Wed Oct 29, 2014 5:38 pm

Legion wrote:The problem with that is that practical effects monster films are on their way out in Japan. The 2014 film did well in Japan because it was a big budget US film. I don't see a traditional man-in-suit Godzilla film doing well in Japan ever again. And if Toho did do one of those films, and it failed, it could conceivably hurt all the goodwill started by the LP film.


I'm still new to the whole genre, but it does feel a bit weird for them to let go of the franchise, movie-wise, after such a long time. Even with the 10 year hiatus. And if they did decide to go with a movie, going the CG route wouldn't work because the CG in Japan is not at the Hollywood level yet. That why I suggested focusing on the practical effects and bringing in new technology to that front.

Legion wrote:That's giving Toho too much credit.


I probably am. But if they are meeting to discuss the future of the property, they must be at least thinking about putting some kind of effort into improving on their craft.

walshiam wrote:Which is why I think an Ultraman-type tv show with Godzilla as the star would work. Television is the only way to go for Godzilla in Japan (and elsewhere) because the US has cornered the movie market.


A live action TV show would be interesting, but I think they'd run out of ideas a lot quicker that way. You'd have to have a combination of new and old monsters to keep people interested. You'd also have to keep that quality up for half a year to a year, unless they just do a 13 episode season. Either way, it seems like the more efficient approach would be a new movie with a new monster and/or concept. You just have to get 2 hours right for a movie rather than 6.5+ hours with a 1 season show.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Shin_Edda_Robo!!!!! » Thu Oct 30, 2014 12:38 pm

a 13 to 26 episode show with specific story arcs for each monster, and a build up is one way to do it. It doesn't always have to have monsters of the week. It'd have to be like an adventure show for it to work.

Movies is just something that can't work in this environment, especially in Japan.

A TV show might also open possibilities for overseas success though.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Cookie » Fri Oct 31, 2014 10:24 am

According to Tohos Godzilla Facebook page, they're doing a concert style event in January or February. They'll have special guests.

This type of stuff, along with that live streaming broadcast next week, are all fine... But hopefully some "new works" as Toho would say, is announced sometime too. A Anime series would be the easiest thing to make, and probably cost less. You wouldn't have to worry about special effects either...the sky's the limit.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Legion » Fri Oct 31, 2014 12:43 pm

But I've read several times (I know Keith has said it) that Toho isn't interested in TV shows (live action or animated) starring Godzilla, because it's not something people are going to PAY to see. On top of that, look at the direction the Ultra series has gone in. There hasn't been (as far as I'm concerned) a truly legitimate Ultra series since Mebius in 2006. Recent shows (such as Ultra Galaxy and Ginga) have had low budgets (green screens, limited miniatures and monster suit reuse) and are highly tied to Bandai products (Battle Nizers/monster cards and Spark Dolls). It reflects Japan's decreasing interest in giant monsters that even the Ultra series is grinding to a bit of a halt and targeting the youngest of young kid audience. I don't see a place for a Godzilla television show in an environment like that. I can't even imagine a Godzilla show on a TV budget.

Personally, I think a low budget, Godzilla series aimed at kids (don't kid yourself, that's exactly what it would be) would seriously undermine the momentum from the far more serious, adult LP film. And I'm sorry, I can't see Toho doing something to jeopardize the money they could make off the American film by creating their own Godzilla films or TV shows that could conceivably be failures and turn away the audience that's slowly returning to the franchise.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Dai » Fri Oct 31, 2014 2:25 pm

Bruticus wrote:It'd be interesting to do an anthology film - something like Heavy Metal or ABCs of Death, except better. You could have multiple directors utilizing various techniques (tokusatsu, 2D animation, CGI, etc.) to their hearts' content. The stories would be rather condensed, but considering how overlong the movies have been since '91, that could work to the project's benefit.


I love this idea. The animated anthology tie-in worked well in The Animatrix, and I think the relative success of G2014 could aid in coaxing some talented directors to try their hand at a kaiju short. Let's face it, short films have become the new kaiju standard in recent years, so an anthology makes perfect sense.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby walshiam » Fri Oct 31, 2014 11:34 pm

Well then, that doesn't leave much except perhaps...................Broadway! A Godzilla stage production would be interesting.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Psycho Soldier » Fri Oct 31, 2014 11:45 pm

walshiam wrote:Well then, that doesn't leave much except perhaps...................Broadway! A Godzilla stage production would be interesting.


Eventually, someone will get the wise idea to put on this stupid thing again. I checked out the play from my university library last year. Not worth it.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Henry88 » Sat Nov 01, 2014 12:08 am

Bruticus wrote:
walshiam wrote:Well then, that doesn't leave much except perhaps...................Broadway! A Godzilla stage production would be interesting.


Eventually, someone will get the wise idea to put on this stupid thing again. I checked out the play from my university library last year. Not worth it.


and now we are down to nothing.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Jared » Sat Nov 01, 2014 7:51 am

I can see Toho making more films once Legendary is done. Until then, there's no reason for them to take the risk on their own production when they already have big money coming in while not having to life a finger. This is what they wanted back in 98.
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Re: Toho Launches Gojikon (Godzilla Strategy Council)

Postby Shin_Edda_Robo!!!!! » Sat Nov 01, 2014 2:56 pm

Then I think the short version of what what's being said in this thread is

"The series is dead"

Again. :mrgreen:
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