Everything that klen7 said.
For the record, I'm not a fan of the cover. Not for any political/social reasons mind you (I tend to let people decide for themselves what they choose to buy), but for the fact that art like that (the posing and over-sexualizing when there doesn't need to be any) just doesn't do it for me. The shop in question has many RE (retailer exclusive) covers done by that artist and wanted to have a special cover for ROE #12. The shop is great and the owner treats his customers even better. With things like this, we sort of say "what do you want to do and we'll see if it flies with X (licensor)." In this case, I told them that Toho can be quite picky about how Godzilla is drawn, so maybe stick to something like his eye or something.
The topic of using characters from the series never came into question, but I would have opposed if that was the case. I'm a bit surprised at it, but it doesn't bother me too much since it's a cover people have to seek out and not one that is distributed to every shop. So, like all things I guess, it's a choice the consumers will have to make.
But that being said, I'm not a fan of the cover, but a fan of the shop. And I really appreciate the concern and thoughtful responses, klen7. It's always nice (and so refreshing) to see/hear people discuss rather than grab the pitchforks and torches. I'm very happy to hear that you think I'm/we're doing things right in regards to role models, etc. as well. I hate the tropes of female roles (victim, helpless bystander, etc.) as you have described, so with Lucy, I wanted to make sure that she's a player in the events of the book and not just there for set dressing. Or something like that... it's early here in SD.
Hope you enjoy #12!