Well the Revoltech Legion was also a small figure too. It's about half the size of the SHMonsterarts Godzilla 94 in mass. Asking for $120-200 for a creature that would be in scale with other Monsterarts, a character that is anywhere between 140-200 meters in size is not unreasonable. The entire reason things are made web exclusive is because they don't think the figure would sell all that well at retail. that's simple supply and demand economics.
As for alternatives? Well, I don't see anyone else making figures of Might Gaine, Fighbird, Big O, or Exkaiser, so I guess Bandai is the way to go. I really do wonder what a Super Robot Chogokin Gipsy Danger would look like compared to NECA, as I'm pretty sure it'd be better than that brittle thing that was made, since Super Robots and Gundams are Bandai's bread and butter.
Getting back on topic before Dr. Kain and GreatMM shitposted this thread; I'm pretty disappointed to see that NECA has no interest in doing Muto figures
Nobody else is doing them, and from their own twitter feed has said they are more interested in doing different versions of Godzilla. Missed opportunity imo.
Why not just make figures of stuff Bandai has not done yet and beat them at their own game? They said they were restricted to what they could make because of license, but I wonder how restrictive that is?