Exactly...or another good example in movies would be Baby, Secret of the Lost Legend.
But it looks like it's all fake anyways, so the Bigfoot legend can live on for now. The "press release" turned out to be a joke with nothing shown (under pretenses they wanted to "protect" the species) and the "corpse" pretty much identified as a Halloween costume. Not to mention a video of a "scientist" traveling to collect the DNA samples turned out to be one of the guy's brothers. Most of us had our doubts from the beginning, but there should still be reprocussions for crap like this for the liars pulling the strings. Why do they always get away with it? Free speech is one thing, but when you hold an official press conference, then media companies are spending money to be there...for nothing! You'd think they would want compensation.