by mr.negativity » Thu May 24, 2012 1:09 am
From TIME:
[quote="Graeme McMillan"]Despite what seemed like overwhelmingly good news for Marvel Enterprises lately — including the record-breaking success of The Avengers as it remained the best-selling movie three weekends in a row and Avengers vs. X-Men topping the comic book charts — the skies above the self-styled House of Ideas aren’t entirely clear of clouds: While everyone in the movie industry is wishing that they had their own Marvel superhero project, both ABC and Fox have passed on pilots from the company’s television division. Coincidental madness, or a sign that the networks have realized that live-action superheroes don’t seem to work on the small screen?
Consider, for example, the sad fates of other recent superhero series such as ABC’s 2010 No Ordinary Family (one season, 20 episodes) or NBC’s 2010 The Cape (one season, 10 episodes), not to mention the unsuccessful 2007 Aquaman pilot Mercy Reef or the similarly unreleased 2011 Wonder Woman pilot. While it’s true that not every show disappears as quickly — look at the CW’s Superman-in-training series Smallville, which made it 10 seasons — long-term successes in the genre are outliers compared with short runs or medium-length burn-outs like NBC’s Heroes.
The classic 1970s Incredible Hulk made it to five seasons and 1950s Adventures of Superman an impressive six, but those may be Smallville-esque anomalies. Like Heroes, the 1990s Lois & Clark and 1980s Superboy went from surprise success to cancellation in four years, while the 1960s Batman, 1970s Wonder Woman and Shazam, 1980s Greatest American Hero and 2000s Mutant X all hit it and quit it after three seasons. Suddenly, you can understand why ABC said no to AKA Jessica Jones in spite of the familial connection (both ABC and Marvel are owned by the Walt Disney Corporation) and Fox didn’t move forward bringing the Punisher to weekly television. These shows apparently aren’t built to last. But why?
The problem may be that the audience has become too familiar with the blockbuster superhero movies that have appeared with increasing regularity since Bryan Singer’s X-Men back in 2000: we’ve come to believe that superhero stories are just too big for television. Think about it: in movies like the Spider-Man trilogy, the Avengers movies, Christopher Nolan’s Dark Knight series or Green Lantern, the stakes are always so much higher than simply foiling a bank robbery or socking the latest bad guy in the jaw; now, every single adventure has to involve saving the city, the world or all of existence, it seems, in order to match what we’ve already seen. That’s great for a movie, but for the continuing narrative of serial television? Maybe not so much.
Compare the aftermath of Avengers with what followed the saved cheerleader, saved world of the first season of Heroes. What happens after you save the world? Either you have a comedy bit about shwarma, or you have to suddenly come up with a “Volume Twoâ€