He-Man and the Masters of the Universe (Mar 05, 2021)

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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby mr.negativity » Sat Apr 29, 2017 3:34 am

David S. Goyer is writing the He-Man reboot!

Sony Pictures Reports $719 Million Loss For Movie Division
Sony Pictures reports a $719 million loss for the previous year, due to their slate struggling to make an impression at the box office.
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He-Man and the Masters of the Cinematic Universe! 12/18/19

Postby mr.negativity » Fri May 26, 2017 8:06 am

Midnight's Edge May 21, 2017:
He-Man and Masters of the Universe Reboot without Skeletor?
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby O.Supreme » Fri May 26, 2017 10:32 am

So Dumb...Skeletor IS the main villain...if you want to build up a "Massive" villain Emperor/Thanos style MOTU has one...he's called Hordak. Besides, as much as I love MOTU, its just never really translated well to have mass market appeal. Studios now, before they can even get one movie actually produced, they are already planning franchises, or "Cinematic Universes" ....so sad they just cant let one film attempt to stand on its own. Also sorry I have to pull a Jerry Seinfeld here but...what's the deal with voice-altering videos? They are so annoying...guess what people, nobody is going to steal your identity from your voice, nobody cares....
There are no more good TV Shows, only ones that haven't disappointed me yet.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby lhb412 » Fri May 26, 2017 10:57 am

^ To be fair, I think those YouTube videos should be taken with a heaping amount of salt.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby mr.negativity » Fri Dec 01, 2017 4:13 am

THR NOVEMBER 30, 2017:
David S. Goyer in Talks to Direct 'Masters of the Universe' Reboot
Aaron Couch wrote:He-Man has a new master.

David S. Goyer is in talks to direct Sony's Masters of the Universe, The Hollywood Reporter has confirmed.

The film will be based on the beloved Mattel toyline, which spawned a successful animated TV series (1983-85) as well as a 1987 movie. The property centers on the warrior hero He-Man, the last hope of a magical land call Eternia. Dolph Lundgren starred in the original film, which was directed by Gary Goddard and also featured Frank Langella as the villainous Skelator.

Goyer is known for his screenwriting work on Christopher Nolan's Dark Knight trilogy, as well as Man of Steel. His previous directing credits include 2004's Blade: Trinity, the 2009 horror film The Unborn and episodes of Starz's Da Vinci's Demons, which he created.

The Masters of the Universe reboot has long been in development, with a number of filmmakers previously attached, including G.I. Joe: Retaliation director Jon M. Chu and McG. Goyer has written the most recent draft of the script.

Mattell is a partner in the movie, and Sony's Matthew Milam will oversee for the studio. Escape Artists' Todd Black, Jason Blumenthal and Steve Tisch are producing Masters of the Universe with Franklin Entertainment's DeVon Franklin. The film is set for a Dec. 18, 2019, release date.

Sony declined to comment. The Wrap first reported the news.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby Dai » Fri Dec 01, 2017 5:32 am

They're releasing it to go toe-to-toe with Star Wars IX?!
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby Benjamin Haines » Sat Dec 02, 2017 2:05 pm

Dai wrote:They're releasing it to go toe-to-toe with Star Wars IX?!


Sony set the December 18, 2019 release date (a Wednesday) for Masters of the Universe this past April, back when Colin Trevorrow was still attached to direct Star Wars IX for a May 2019 release. When J.J. Abrams took over as director in September, Disney shifted the release date to December 20, 2019, the Friday after MotU and what would have been the same day as Wonder Woman 2. Warner Bros. has since moved Diana's sequel to November 1, 2019, and Sony will probably end up moving MotU too. Fox's Assassin's Creed got buried by Rogue One a year ago.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby lhb412 » Sat Dec 02, 2017 4:11 pm

He-Man and the Masters and Commanders of the Universe
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby mr.negativity » Wed Jan 17, 2018 4:35 am

CBR 01.14.2018:
Masters of the Universe Reboot to Begin Filming in Spring
Renaldo Matadeen wrote:Sony’s Masters of the Universe reboot is set to commence shooting this April to meet a scheduled release date of December 2019. While a location is yet to be confirmed, rumor has it that Europe could be a potential destination after Sony recently targeted Budapest, Hungary for The Crow Reborn.

The studio recently tapped up David Goyer as director and co-writer for the project, which it has been trying to get off the ground since 2009. Jon M. Chu (G.I. Joe: Retaliation) circled the movie in 2012, with McG then coming aboard only to step aside earlier this year.

Goyer — who has written on Christopher Nolan’s The Dark Knight trilogy and Man of Steel and directed the likes of Blade: Trinity and The Unborn — will be joined by screenwriter Lindsey Beer. Beer’s credits include Godzilla vs Kong, Barbie and she is also attached to the Star Trek writer’s room for Quentin Tarantino’s project.

Masters of the Universe is based on the popular Mattel action figure line, with Adam of Eternia front and center as He-Man. The property spawned a couple of animated series and a 1987 live-action film, which starred Dolph Lundgren as He-Man. He traveled from his home of Eternia to Earth in order to stop his nemesis Skeletor from using the Cosmic Key for evil means. The original cartoon ran from 1983 to 1985, with a follow-up in 1990 and a reboot in 2002.

Casting details have yet to be revealed for Masters of the Universe, which is slated to arrive in theaters on Dec. 18, 2019.

(via Omega Underground)
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby mr.negativity » Thu Feb 08, 2018 9:02 pm

THR FEBRUARY 08, 2018:
'Masters of the Universe' Reboot Will Not Be Directed by David S. Goyer
Aaron Couch & Borys Kit wrote:David S. Goyer is not going to master He-Man — at least not as director.

The writer behind The Dark Knight will not be helming Sony's Masters of the Universe reboot, The Hollywood Reporter has confirmed. It came to light in November that he was in talks to direct the project, but he never officially signed on to helm. Goyer remains on the project as a writer and executive producer.

Scheduling is being cited for the exit, as Goyer keeps a busy TV schedule as executive producer on SyFy's Krypton and is working on an adaption of Isaac Asimov’s Foundation trilogy as a miniseries. Other sources cite the magnitude of the big budget project, as Goyer hasn't helmed a feature film since 2009's $16 million budgeted The Unborn.

The reboot is based on the popular Mattel toyline that spawned an animated TV series (1983-85) as well as the 1987 movie starring Dolph Lundgren. The reboot has seen other filmmakers come and go during its development, including G.I. Joe: Retaliation director Jon M. Chu and McG.

Mattell is a partner in the movie, and Sony's Matthew Milam will oversee for the studio. Escape Artists' Todd Black, Jason Blumenthal and Steve Tisch are producing the film with Franklin Entertainment's DeVon Franklin.

The film has a release date of Dec. 18, 2019,
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby daikaijusaurus » Fri Feb 09, 2018 12:22 pm

Sony is the wrong studio for He-Man. They have absolutely no clue and will probably end up ruining the character. Now that Goyer isn't directing, good luck with the Spring shooting date.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby mr.negativity » Fri Apr 20, 2018 11:18 am

VARIETY APRIL 19, 2018:
Nee Brothers to Direct He-Man Movie (EXCLUSIVE)
Justin Kroll wrote:He-Man has found new masters.

Sony Pictures and Mattel have tapped the directing duo of Aaron and Adam Nee to helm the He-Man movie “Masters of the Universe,” sources tell Variety.

Escape Artists’ Todd Black, Jason Blumenthal, and Steve Tisch will produce with DeVon Franklin.

The movie will be based on the beloved Mattel toyline, which spawned a successful animated TV series (1983-85) as well as a 1987 film. The property centers on the warrior He-Man, the last hope of a magical land called Eternia. Dolph Lundgren starred in the original pic as the title character, while Frank Langella played the villainous Skeletor.

The pic is written by David Goyer, who is also an executive producer. Goyer had circled the director’s chair, but prior engagements forced him to pass on directing, though insiders say he is extremely involved in the development of the film.

Sony has already dated the movie for 18, 2019, with exec Matt Milam overseeing it for the studio.

Sony is coming off one of its more successful years, following smash hits like “Spider-Man: Homecoming” and “Jumanji: Welcome to the Jungle,” both of which have future installments planned. Though “Masters of the Universe” has encountered hurdles over the years, Sony still views it as a valuable property and hopes to add it to its list of major franchises in the works.

As for the Nee brothers, the gig marks a major milestone for the rising stars whose 2015 indie thriller “Band of Robbers” earned critical acclaim and put the brothers on the map. The two are repped by CAA, and attorneys Eric Sherman and Matt Johnson at Ziffren.
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Postby mr.negativity » Fri Sep 07, 2018 9:33 am

Variety MARCH 10, 2014:
Mattel Wins Battle Over Rights to ‘Masters of the Universe’
Ted Johnson wrote:A federal judge has sided with Mattel in its claim that it fully owns the rights to “Masters of the Universe,” despite a writer’s contention that his work on four comics packaged with the action figures entitled him to an ownership interest in the franchise.

Mattel sued writer Donald Glut in June, arguing that the writer had been claiming an interest in He-Man even though his work for the toy company was “for-hire.” Glut was enlisted in 1981 to create a backstory for Mattel’s Masters of the Universe product line, and the result was four mini-comics that were packaged with the characters.

But Glut, in his own motion for summary judgment, said that the comicbooks were based on a treatment he submitted to Mattel called “The Fighting Foe-Men.” His attorneys argued that he licensed the material to the toymaker, and that they otherwise needed to present a written contract describing his work as “for-hire.”

He served a notice of termination on “The Fighting Foe-Men” in August, exercising a portion of the Copyright Act of 1976 that gave authors the ability to recapture licenses to their works after a certain period. The exception are works made “for hire,” meaning that the employer who commissions a work is the statutory author.

Mattel argued that Glut had himself called his work one that was “for hire” in an interview in 2001 that was posted on his website, but then “dramatically changed his story.” They also claim that he waited too long to assert a claim for ownership.

U.S. District Judge Manuel Real granted summary judgment to Mattel in an oral ruling last week.

The He-Man characters became a popular cartoon series in the 1980s, helping to ignite a wave of animation based on toy lines. Sony and Escape Artists are developing a new feature film based on the characters.

Larry Iser, Kristen Spanier and Chad Fitzgerald of Kinsella, Weitzman, Iser, Kump & Aldisert represented Mattel. Kathryn Lee Boyd, Sherli Shamtoub and Kristen Nelson of Schwarcz, Rimberg, Boyd & Rader represented Glut.
Last edited by mr.negativity on Sat Sep 08, 2018 6:01 am, edited 1 time in total.
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Re: Re: The Mattel Cinematic Universe!

Postby mr.negativity » Fri Sep 07, 2018 1:45 pm

Variety SEPTEMBER 6, 2018:
Mattel Launches Film Division Led By ‘Dallas Buyers Club’ Producer Robbie Brenner
Dave McNary wrote:Toymaker Mattel Inc. is creating of Mattel Films, a new division producing motion pictures based on its globally recognized franchises.

Hollywood veteran Robbie Brenner, producer of “Dallas Buyers Club,” has been appointed to lead Mattel Films as executive producer, reporting to Ynon Kreiz, Mattel’s new chairman and CEO. The deal was announced on Thursday afternoon.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

Brenner scored an Oscars best picture nomination for “Dallas Buyers Club,” and her film “Burden” was a 2018 Sundance Film Festival audience award winner. She was a partner and president of the film division at the Firm, as well as president of production at Relativity Media. Brenner also ran the classics division at Davis Entertainment, and held senior VP roles at both 20th Century Fox and Miramax. In 2015, Brenner was invited to join the executive branch of the Academy of Motion Picture Arts and Sciences.

She oversaw production of “The Fighter,” “Mirror Mirror, “Dear John,” and “Safe Haven” and was involved in the acquisitions of the Sundance documentary “Catfish” and Joseph Gordon-Levitt’s directorial debut, “Don Jon,” starring Gordon-Levitt and Scarlett Johansson.

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” said Brenner. “There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so.”

Mattel has lagged behind rivals Lego and Hasbro in terms of moviemaking in Hollywood. Lego has released a trio of movies through Warner Bros. since 2014. Its “The Lego Movie 2: The Second Part” will open in February.

Hasbro has partnered with Michael Bay and Paramount on five “Transformers” movies, which have grossed $4.4 billion worldwide. A “Bumblee” spinoff will open in December. Hasbro has also seen movie success from its G.I. Joe and Ouija brands.

Mattel has Barbie, Hot Wheels, He-Man and the Masters of the Universe, Monster High, and Max Steel as potential properties. Most recently, it’s been developing “Barbie” and “Masters of the Universe” movies at Sony but Sony’s options have expired on those properties. Earlier this year, Sony announced that it had pushed back the release of “Barbie,” which had Anne Hathaway attached at that point, from 2018 to 2020.
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Re: Re: The Mattel Cinematic Universe!

Postby mr.negativity » Fri Oct 05, 2018 4:34 pm

mr.negativity wrote:Variety SEPTEMBER 6, 2018:
Mattel Launches Film Division Led By ‘Dallas Buyers Club’ Producer Robbie Brenner
Dave McNary wrote:Most recently, it’s been developing “Barbie” and “Masters of the Universe” movies at Sony but Sony’s options have expired on those properties. Earlier this year, Sony announced that it had pushed back the release of “Barbie,” which had Anne Hathaway attached at that point, from 2018 to 2020.


THR 10/5/2018:
Margot Robbie in Talks for Barbie Movie at Warner Bros. (Exclusive)
Mia Galuppo wrote:Barbie is finding a new studio lot for her Malibu Dream Home.

After a movie about the popular doll was in development for years at Sony, Mattel is partnering with Warner Bros. for a feature film with Margot Robbie in talks to star.

Robbie would also produce the project through her LuckyChap banner.

It was first announced in 2014 that Mattel was partnering with Sony for a Barbie movie. In 2016 it was reported that Amy Schumer would star in the movie that was billed as a spin on the classic Barbie mythology on its head, putting a contemporary spin on the toy with an emphasis on feminism and identity. A few months later Schumer dropped out of the project due to "scheduling conflicts."

It was later reported Anne Hathaway would replace Schumer, with the movie eyeing a June 29, 2018 release that was pushed to August. At the beginning of the year Sony pushed the movie to May 8, 2020.

The rights to Barbie reverted back to Mattel earlier this year.

Sources say that Wonder Woman director Patty Jenkins is circling the Warners project but indicate there are no substantive talks or offers that have taken place.

If deals make, the Barbie movie would continue a partnership between Robbie and the Burbank-based studio — Robbie's LuckyChap banner has a first look deal with Warner Bros. The studio is gearing up for production on Birds of Prey, which Robbie is producing and will see her reprise her DCU role as Harley Quinn.

Robbie, who earned an Oscar nomination for I, Tonya, will next be seen in Mary Queen of Scotts and is currently working on Sony's Once Upon a Time in Hollywood. She is repped by CAA, Management 360 and Jackoway Tyerman.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby Dai » Sat Oct 06, 2018 6:12 am

She already played a defiled Barbie doll in Suicide Squad, so I guess this makes sense...?
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Re: "He-Man is a muscular medieval kind of guy"

Postby mr.negativity » Sat Jan 12, 2019 10:48 am

Deadline January 11, 2019:
‘Masters Of The Universe’ Movie: Art Marcum & Matt Holloway To Write New Draft For Sony/Mattel Films
Anthony D'Alessandro wrote:Writers Art Marcum & Matt Holloway are in final talks to write the new draft of Masters of the Universe, which Adam Aaron Nee will direct.

Pic is based on the bestselling He-Man toyline from the 1980s that spawned an animated TV show and a 1987 feature from Cannon Films starring Dolph Lundgren as He-Man; back in the day it made over $17 million at the domestic box office. He-Man is a muscular medieval kind of guy who is trying to ward off the nasty Skeletor and his dark armies as both good and evil fight for control of Castle Grayskull.

Currently, Masters of the Universe had a release date of this year on December 20, but getting an event production of this magnitude up and running will take time. So it’s quite conceivable we could see that release date move into 2020.

Like Barbie, He-Man is a prized franchise for Mattel. However, after numerous starts and stops in development at Sony including versions that would have separately starred Amy Schumer and Anne Hathaway, Mattel jettisoned the Barbie project over to Warner Bros, where Margot Robbie is currently attached. There was a rumor that Patty Jenkins would direct, but she is busy with Wonder Woman 1984.

The previous draft of Masters of the Universe was written by David S. Goyer, who is also an executive producer.

Escape Artists’ Todd Black, Jason Blumenthal and Steve Tisch, as well as DeVon Franklin are producing.

Holloway and Marcum recently wrote Sony’s upcoming Men in Black: International. Their additional credits include Iron Man and Transformers: The Last Knight. They are represented by CAA, Grandview and attorney Mark Bisgeier.
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Re: He-Man

Postby mr.negativity » Tue Feb 12, 2019 2:24 pm

Screen Rant:
Masters of the Universe Movie Reportedly Starts Filming In July

THR FEBRUARY 15, 2019:
Mattel Launching Slate of 22 Multi-Platform Television Shows (Exclusive)
Borys Kit wrote:The series will be a mix of animated and live-action, based on the toy company's storied brands and franchises.

Children’s entertainment company Mattel is continuing to focus on the “entertainment” side of its business, announcing it is developing a slate of 22 animated and live-action TV programs based on its storied brands and franchises.

The move comes in the wake of Mattel’s hiring of Adam Bonnett, a 21-year Disney Channel veteran behind Hannah Montana, Descendants, and Kim Possible as executive producer of Mattel Television. And it happens as the 2019 American International Toy Fair gets underway in New York beginning Friday.

The shows will be a mix of animated and live-action and made for multi-platform distribution.

Mattel did not provide specific titles or brands that are being developed but did say the shows will encompass a broad range of genres, including action-adventure, humor, game shows, music and others. They will be designed for a range of audiences, from toddlers and preschoolers to boys and girls to tweens, teens and families.

The company counts Barbie, Hot Wheels, Monster High and Masters of the Universe amongst its top toy brands.

Said Mattel chairman and CEO Ynon Kreiz: "With the proliferation of broadcasting and streaming platforms, there is a growing demand for high-quality content driven by global brands. Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We have countless opportunities to bring these brands to their fans through episodic programming that will capture the imaginations of kids and families worldwide. This marks another important step to capture to the full value of our assets as we drive our transformation to become an IP-driven, high-performing toy company.”

Mattel has been making a renewed push into screened entertainment and last September hired Robbie Brenner to run Mattel Films. The division reinvigorated the Masters of the Universe movie project set up at Sony and set up long-in-development projects Hot Wheels and Barbie at Warner Bros. It is also working on an American Doll movie just set up at MGM.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby mr.negativity » Mon Feb 18, 2019 1:55 pm

Collider Live:
Here's How You Make A Masters of the Universe Movie
Spoiler Below:
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Collider Live:
Can Anyone Get a Masters of the Universe Movie Right?
Spoiler Below:
phpBB [media]


Midnight's Edge:
He-Man moving forward at Sony, Warner announces Barbie, first feature from Mattel Films
Spoiler Below:
phpBB [media]


Toy Ark:
Toy Fair 2019 – Super 7 MOTU 1987 Figure Line


PREVIEWS:
Toy Fair 2019: PREVIEWS Exclusive Faker Action Figure from Mondo
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He-Man and the Masters of the Cinematic Universe! 12/18/19

Postby mr.negativity » Mon Feb 25, 2019 8:48 pm

HN Entertainment February 25, 2019:
EXCLUSIVE: Creature Designer Carlos Huante Compares David S. Goyer’s ‘Masters of The Universe’ Script To ‘Lord of The Rings’ and Explains Why Goyer Exited
Christopher Marc wrote:Not everything comes together sadly in the world of film and design.

Creature designer and former ILM artist Carlos Huante (Alien: Covenant, Prometheus) continued to speak with HN Entertainment’s Nicholas Whitcomb about his initial excitement to return to the world of He-Man and The Masters of The Universe after starting out as a runner at Filmation for that original He-Man cartoon series. He was then enlisted by then writer-director David S. Goyer to work on a brand new incarnation of a feature film, you might have seen production photos that Goyer had been posting on Instagram before exiting the project, which would lead to Huante’s exit too.

Carlos when on to explain that David’s vision for the film was too grand and the studio not budging on the budget was a large contributing factor to why Goyer left. He also compared Goyer’s script to The Lord of The Rings and suggested it could have been broken up into three movies.

HN: One thing I was really excited about that you were involved with… the He-Man movie that David S. Goyer was working on at the time, I was really excited about that. I love He-Man and the Masters of The Universe.

HUANTE:
“Like I said, that [original He-Man cartoon] was my first professional job. I was a runner there. My life drawing instructor worked there at Filmation. I visited him there for lunch and left there with a job as a runner…I did get into the industry that way and discovered what was available for me to work in, so He-Man is kind of my foundation. Well, it was my pathway into this industry.”

“When they called me to work on the film I was very happy. It was kind of like the call I got from Ridley, to work on Prometheus in that it was a revisit to my childhood and my beginnings so to speak. So with He-Man, now because it has this history with me I was very excited. I know these characters really well and I was ready to work..and I did. I worked on it for several weeks and the script that Goyer had, he was directing and he wrote the script, was great I actually thought it was really good, which I don’t say that often. This one was fun and it made the world more fantastic than I thought it could go. It felt arty and fantastical at the same time. “

“The director’s script was big and the studio didn’t want to fund that movie and so the director quit…He was great [Goyer] I loved where he was going with that story it was great fun, but once that went away we got let go too.”

“I’m not going to talk too much about it [in great detail], I know they’re making it still but I’ll tell you it was… just the story of Greyskull and that sort of thing and there was some really cool stuff in there. I don’t think they’re gonna make that version. I know they’re not going to, it was like a Lord of The Rings film, it was huge! And there was all kinds of stuff in there, you could have divided up that script into three movies and it would have worked. That’s how big it was. I would have loved to have spent a lot of time on that one. It was a more fantastic version of Lord of The Rings, is what I’ll say. It’s a more colorful and fantastical version of Lord of The Rings, but it felt as real as Lord of The Rings. It was very real but very far-out. It was a final return to science fiction fantasy where we’ve only had one, Star Wars.”

“They screwed-up by not allowing Goyer to make it in my opinion. it was a slam-dunk money maker.”

The Masters of The Universe movie is currently in the hands of the Nee Brothers, who will be directing with recent news that Iron Man screenwriters Art Marcum and Matt Holloway are polishing a draft of the script.

We’ll be continuing to post segments from our interview, keep an eye out.



HN Entertainment February 25, 2019:
EXCLUSIVE: ‘Arrival’ Creature Designer Carlos Huante Talks Working With Denis Villeneuve, ‘Blade Runner 2049’, and Is Doing Something For The ‘Dune’ Movie

HN Entertainment February 25, 2019:
EXCLUSIVE: ‘Jurassic Park 4’ Creature Designer Carlos Huante Talks His Dinosaurs-Human Hybrids and Wants To See An R-Rated ‘Jurassic Park’

HN Entertainment February 25, 2019:
EXCLUSIVE: Creature Designer Carlos Huante Says Original ‘Prometheus’ Script Was Similar To ‘Aliens’ With An Army Group and Talks Early Concepts For The Engineers/Ultramorph
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Robbie Brenner: Master of the Mattel Cinematic Universe!

Postby mr.negativity » Thu Feb 28, 2019 12:40 pm

THR February 28, 2019:
Magic 8 Ball, the Movie? Mattel's New Film Chief on Adapting Toys and Why Barbie Was "Ahead of Her Time"
Borys Kit wrote:It was just six years ago that Robbie Brenner was a scrappy independent film producer who struck gold with Dallas Buyers Club, the gritty, low-budget drama that would go on to land six Oscar nominations — including one for best picture — and take home three statuettes. That film's success was the result of years in the indie trenches, which saw the NYU film alum survive a stint with Harvey Weinstein at Miramax in the late '90s before landing plum gigs as president of production for Ryan Kavanaugh's Relativity Films and president of the film division for Jeff Kwatinetz's The Firm.

On paper it doesn't sound like the kind of experience that would prepare a producer for the branded corporate world, but that is exactly where Brenner landed in September when she took over as the head of Mattel Films, the feature division of El Segundo-based toy conglomerate Mattel.

Mattel is in a fierce battle with Hasbro for dominance of the toy market — Hasbro's revenue for 2018 was $4.6 billion while Mattel's was $4.5 billion, according to market research firm The NPD Group — but Hasbro has been wildly successful in the film world thanks to hits such as the Transformers movies. Mattel Film hopes to go head-to-head with Hasbro in the toy-to-film genre, and already there's some movement. Barbie, after several years of development at Sony, moved to Warner Bros. with Margot Robbie in the lead role. Hot Wheels, too, landed at Warner Bros. after almost two decades of bouncing around town. And Masters of the Universe is getting a renewed push at Sony, where it had been in development for more than a decade. Other iconic properties to get the big-screen treatment include Uno, The Magic 8 Ball and View-Master.

It's a long way from the indie world, but Brenner, who currently oversees a staff of four, says the transition has been seamless thanks to her genuine affection for the brand. "I grew up with so many of these toys in my home," she says.

Brenner, who is married with two daughters, ages 14 and 10, sat down with THR to talk about the division's new plans, partner­ing with the streamers and why the last movie she produced remains unseen.

Masters of the Universe has been in development for ages at Sony. What's been the biggest obstacle on that project?

Most of that predates me, but thank God for movies like Guardians of the Galaxy and Deadpool that have really opened up that space. Even Aquaman. There's a lot more room to make movies that have interesting tones. Masters tonally has some humor to it. With those movies in the ether, it makes it a lot easier for Masters.


THR JANUARY 30, 2019:
Hot Wheels Movie in the Works at Warner Bros., Mattel

THR FEBRUARY 27, 2019:
View-Master Movie In the Works at MGM and Mattel Films (Exclusive)
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Re: The Schmoes Know He-Man

Postby mr.negativity » Mon Mar 18, 2019 12:32 pm

Collider Live:
Here's How You Make A Masters of the Universe Movie


Schmoes Know April 27, 2017:
‘Masters of the Universe’ Treatment by Reilly and Harloff
Mark Reilly wrote:Hello Schmoeville!

Reilly here with a special treat. In case you missed the news, Sony has just set a Masters of the Universe movie for December 18th, 2019. Pretty solid indication that a movie featuring He-Man, Man at Arms, Teela, Skeletor and more (Orko?) will finally be realized on screen in a live action film. In the news released by EW, it was also reported that director McG (Charlie’s Angeles, Terminator Salvation) has left the project for unknown reasons; while Man of Steel and Batman Begins writer David S Goyer has come on to write a draft of the script – whether it’s a new version, a page one re-write or just a polish is anybody’s guess (I think it’s a polish because the have to start moving on this thing pretty quick to hit that release date).

So here’s the thing…. As some of you know, Kristian Harloff and I came up with a version of He-Man and the Masters of the Universe back before we were Schmoes, when Kristian was in development at Warner Bros’ Joel Silver Pictures (The Matrix, Lethal Weapon), and I was a writer making the rounds with another script. Long story short, the powers that be loved our take, Kristian and I came up with a story and I wrote an epic Lord of the Rings meets Star Wars movie that became something Joel Silver wanted to make.

Alas, Hollywood. It never happened due to a number of reasons too long to get into here. And with news of the movie now officially happening at Sony – we have nothing to lose. Kristian and I decided to release the treatment for everyone to read and enjoy. So here it is….

And listen, if you like it, if it blows you away – I want all of you to tag Sony on twitter – tag anyone in the biz, tag the world and share it with everyone. Couldn’t hurt, right? It’s a fun, "OH GODZILLA! WHAT TERRIBLE LANGUAGE!" story and a damn great movie that could have been something special.

So why not share it with all of you! Click the link below which will take you to a separate post. And tell us what you think: hit up Reilly and Harloff!

Read the treatment: HeMan_Reilly
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Re: “Masters of the Universe”

Postby mr.negativity » Thu Mar 21, 2019 10:20 am

SCREEN RANT OCT 01, 2018:
Batman Fans Speculating Noah Centineo Is Up For Matt Reeves’ Movie

THR OCTOBER 02, 2018:
Noah Centineo Joins Elizabeth Banks' 'Charlie's Angels'

The Wrap March 20, 2019:
Noah Centineo in Talks to Play He-Man in Sony and Mattel Films ‘Masters of the Universe’ (Exclusive)
Umberto Gonzalez wrote:Noah Centineo is in talks to play the lead role of He-Man in Sony Pictures and Mattel Films “Masters of the Universe,” an individual with knowledge of the project exclusively tells TheWrap.

Aaron and Adam Nee are set to direct from a script rewritten by “Iron Man” screenwriters Matt Holloway and Art Marcum. The Nee Brothers also have screenwriting credit.

The project was previously written by David S. Goyer, who is also an executive producer.

Based on Mattel’s hugely successful 1980s toy line, “Masters of the Universe” follows Prince Adam, heir to the throne of planet Eternia, who uses the magical Power Sword to transform into the heroic warrior He-Man. With the help of his allies Teela, Man-at-Arms, Orko and The Sorceress, He-Man defends the kingdom from the evil wizard Skeletor (so-named because his face is an exposed skull), who seeks to gain control of Castle Grayskull, source of He-Man’s powers.

Launched in 1982, the toy line was notable for an ever-expanding roster of colorful characters with weird gimmicks — like “Mekaneck,” whose neck extends, or “Man-E-Faces,” who transforms his head from human to robot to monster — and for minicomics included with every toy that explained and expanded the line’s lore.

The line’s popularity was boosted by “He-Man and the Masters of the Universe,” an animated series produced by Filmation from 1983-1985. That show spawned a feature animated film “He-Man and She-Ra: The Secret of the Sword,” and the for-television “He-Man & She-Ra: A Christmas Special,” launching the successor “She-Ra: Princess of Power” cartoon and line of toys.

“Masters of the Universe” was previously adapted as a live-action film in 1987, with Dolph Lundgren as He-Man and Frank Langella as Skeletor, and featuring Courtney Cox in one of her first film roles.

The new film is being produced by Escape Artists principals Todd Black, Jason Blumenthal and Steve Tisch.

Hot off the success of Netflix’s “To All The Boys I’ve Loved Before” and “Sierra Burgess Is A Loser,” Centineo just began production on “To All The Boys 2” and will be seen in “Charlie’s Angels” later this year.

Centineo is repped by Definition Entertainment, CAA and Myman Greenspan.

Sony had no comment.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby daikaijusaurus » Fri Mar 22, 2019 6:55 pm

I have no idea who this kid is, and I don't think that's a bad thing. I actually prefer that they're going towards an unknown. I can see him playing a Prince Adam, but definitely not He-Man no matter how in shape he gets. What they could do is the opposite of what they did with Chris Evans in Captain America, where instead of making a big guy small...make a small guy big. So whenever he changes into He-Man, just use CGI magic to make him gigantic. If they can pull this off convincingly, I think it would be great.

Being a big fan of He-Man, I really, really hope they don't mess this one up! I really want to be hopeful, but Hollywood has let me down too many times in the past. Time will tell.
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Re: He-Man and the Masters of the Cinematic Universe! 12/18/

Postby Dai » Sat Mar 23, 2019 8:30 am

If that's the guy they're casting, we're probably going to have a very lean He-Man. I imagine it will be a similar look to the John Carter movie.
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