by Benjamin Haines » Mon Mar 27, 2017 4:20 pm
Sadly, this just sounds like Sony (specifically Avi Arad and Matt Tolmach) have learned nothing from the collapse of the would-be Amazing Spider-Man series. The whole reason why they made that 2012 reboot in the first place was to cling to the character rights after parting ways with Sam Raimi and Tobey Maguire. In the five years between Spider-Man 3 and The Amazing Spider-Man, Marvel reinvented the game with Phase One of their ongoing cinematic universe, culminating with The Avengers earning $1.5 billion worldwide. That same summer, TASM hit a box office low for the series, becoming the first Spidey film to fall (way) short of $300m domestic despite having the advantage of 3-D ticket premiums and years of price inflation.
Sony suddenly wanted to emulate Marvel Studios, thus The Amazing Spider-Man 2 became a backdoor pilot for an entire Spidey cinematic universe. It didn't stop TASM2 from continuing the series' downward box office trajectory but Sony still planned to follow that up with a series of spinoffs. They were developing a Sinister Six movie for 2016. They also planned to make a women-oriented film bringing together several of the female characters from the comics. They wanted to make a prequel with a younger Aunt May working as a spy for crying out loud. They had talked about a potential solo Venom movie since right after Spider-Man 3 opened in 2007 and they never took that option off the table.
Of course, late 2014 brought the infamous hacking of Sony Pictures. The PR debacle that followed led to the firing of Sony Picures chairperson and Spidey producer Amy Pascal, who was replaced by Tom Rothman as the new studio head. Rothman's longtime working relationship with Marvel's Kevin Feige led to the current sharing of the Spider-Man rights by Sony and Marvel. Sony no longer needs to haphazardly try to replicate Marvel's success with a bunch of tangentially related spinoffs starring secondary characters from Spider-Man comics. Now they're co-producing Spider-Man: Homecoming, which gets the benefit of existing in the MCU and co-starring Robert Downey Jr.'s Iron Man while Sony still gets to distribute the film (and its sequels) rather than Disney. At the same time, Marvel gets to feature the character (played by Tom Holland) in Disney-distributed ensemble events like Captain America: Civil War and Avengers: Infinity War, which boosts the profile of this current incarnation of Spidey and benefits all parties.
Sony has managed to get their Spider-Man franchise back to a good place, assuming Homecoming does well enough to justify itself. Now, though, it seems like Avi Arad and Matt Tolmach want more. They're not producers on Homecoming, unlike the two Amazing flicks. They want to produce more movies and reap the profits themselves. Thus, the Venom movie is apparently really happening now (surely inspired by the breakout success of Fox's Deadpool), along with that proposed chapter. I think it's just a matter of time before we hear rumblings of Sony hiring writers to dust off the Sinister Six project and the Aunt May prequel.
I just hope these extra projects from Sony don't diminish the value of Spider-Man or the MCU in the eyes of the public. Will casual moviegoers be aware that Venom isn't set in the Marvel Cinematic Universe? Worse yet, might Arad, Tolmach, and/or Sony's marketing department actually try to mislead the public in subtle or not-so-subtle ways so that moviegoers might flock to Venom as if it were the latest offering from Marvel Studios? Would they risk drawing the ire of Feige and Marvel by trying to option Tom Holland to appear as Spider-Man in one of these spinoffs, even if just as a cameo, to try and force a narrative link to the MCU in the minds of moviegoers?