In News, Anime, News, Godzilla / Toho, News, Merchandise
GODZILLA: THE SERIES- The Lost Trendmasters Toy Line
Author: Jonathan Shyman and Keith Aiken
Special Thanks to Andrew Wong, Bill Bronson and Brian Weinstock
For our first feature article of 2011, SciFi Japan looks back to 1998-99 and the unproduced Trendmasters toy line based on the animated television show GODZILLA: THE SERIES. Despite the cartoon’s ratings success— it was the Number 1 program among boys 6-11 on any broadcast network— retailers were still dealing with shelves of unsold GODZILLA (1998) movie merchandise and were not interested in purchasing more Godzilla products at that time. Advance orders for the first wave of GODZILLA: THE SERIES toys were so low that Trendmasters canceled the line before it went into production.
But some of the promotional materials and prototype action figures that were developed for the G:TS toy range were eventually bought by private collectors. We’re pleased to present a thorough overview of the GODZILLA: THE SERIES toy line with a look at advertising art, catalog listings, concept sketches, and dozens of photos of unreleased plastic and resin prototype figures now in the collection of Jonathan Shyman. Jonathan’s detailed presentation is further supplemented by information provided by former Trendmasters staffers Brian Weinstock and Bill Bronson.
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