In News, Godzilla / Toho, News, Kaiju / Monsters, News, Merchandise
BANDAI MARKET REPORT
An Overview and Price Guide for the Bandai Godzilla Toy Market
Author: John “Dutch” DeSentis
Special Thanks Mike Russo, Jean Carbajal, Brandon Shields, Bob Johnson, Greg Cordaro, Andy Shields, and James Bond
A SciFi JAPAN EXCLUSIVE
Welcome to the market overview and price guide to Bandai Godzilla collectibles. The Bandai Company for decades now has been the standard for producing toys based on popular Japanese characters; they are essentially the Mattel of Japan. As it pertains to this article, they began producing toys based on characters in the Godzilla Series in 1983. Over the years since, both the output and quality of the company has steadily increased. The figures themselves are made of vinyl and have been primarily produced in two sizes, 6 inch and 8 inch scale, with the 8 inch scale being the most popular with collectors. There are also larger figures which vary between the 14 and 24 inch scale.
The decision to focus on the Bandai market is due to the company’s immense popularity among Godzilla fans and a general need to know where the toys currently stand as far as pricing and rarity. We have done research and kept our eyes on general trends from sales on the internet and at shows throughout the year such as G-Fest (the annual celebration of Godzilla and Toho Sci-Fi), the San Diego and New York Comic-Cons, Chiller Theater (the legendary toy and horror film expo in New Jersey), and other collector shows and marketplaces such as Frank & Son (in California) and the like. We also keep our eye on shops in the major cities such as New York, Los Angeles, and Chicago. Finally, we also go to the people closest to the toys— dealers and collectors— to get their opinions and observations.
Also included in this market report is pricing on GODZILLA-related Bandai figures such as the REBIRTH OF MOTHRA trilogy, the GAMERA series, and even Toho’s YAMATO TAKERU (OROCHI THE EIGHT HEADED DRAGON). We are not, however, pricing DX (deluxe), battery operated, or candy toys. This article strictly covers the standard figures in their various scales.
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