KAIJU STEP Official Instagram From Tsuburaya Productions
A SCIFI JAPAN EXCLUSIVE
Tsuburaya Productions Co., Ltd. has provided SciFi Japan with information and photos for their new Ultraman KAIJU STEP (かいじゅうステップ, Kaijuu Suteppu) Project, the family-friendly campaign devoted to young children and their “first steps” in life.
In cooperation with developer LIDDELL Co., Ltd., TPC has launched the official KAIJU STEP Instagram, which features photos of the “Little Kaiju” in everyday settings such as playgrounds and parks. The Instagram page is targeted to women of all ages, including moms, in the hopes of expanding the brand to a wider audience. Tsuburaya will also conduct digital marketing using Instagram Influencer for the first time in the company’s history. The marketing company CtoC Press Release (EMERALD POST) will be sending KAIJU STEP updates to users via 20,000 registered Influencers.
Through Wednesday, December 12, Tsuburaya is running the “KAIJU STEP Official Instagram Repost Campaign” for Instagram users in Japan. Fans who repost one of the KAIJU STEP Official Instagram photos with a caption including the hashtags #かいじゅうだいすき and #kaijustep will be entered in a lottery to win one of ten “KAIJU STEP Goods Assortments” that includes Little Pigg’s Balloon Picture Book, a lunch tote, towels, a clear file & ticket folder set, and more.
Fans can enter the contest as many times as they like. Winners will be notified via direct message on Tuesday, December 18 or Wednesday, December 19.
About Tsuburaya Productions
Tsuburaya Productions Co., Ltd. has created dozens of heroes and other characters, including Ultraman, who have been loved from generation to generation. The base for the company was Tsuburaya Visual Effects Research, which was launched by the Japanese “Father of Special Effects” Eiji Tsuburaya. After showing his skill and making a name for himself working on many monster movies and special effects laden fantasy science films, in 1963 Tsuburaya incorporated Tsuburaya Visual Effects Research and established Tsuburaya Productions Co., Ltd. in order to advance further research and development of special effects technologies and release visual works that could be enjoyed by a wider audience. The company has continued to maintain Eiji Tsuburaya’s policies even after his death.
2013 marked the 50th anniversary of the company’s founding, and it continues its work to this day. Currently, the company carries out activities including production of works for television, original video works, and films for theatrical release; licensing of owned characters’ content; development of various products; event planning and live staged events that bring out the maximum appeal of its owned characters, and development of facilities that handle related items.
For more information on KAIJU STEP, please see the earlier coverage here on SciFi Japan: