“Godzilla Craves Italian” in FIAT Brand Commercial
In our newest television commercial, the FIAT 500 experiences firsthand the power and size of Godzilla. Godzilla notices the FIAT 500L, but he’s eying a snack rather than the panoramic, floating roof. And while the 500L does a good job of overcoming the road-level obstacles of the escape, the clutches of Godzilla finally catch up to the speedy Italian.
Watch to find out what happens next, and don’t miss Warner Bros. Pictures’ and Legendary Pictures’ epic action adventure GODZILLA in theaters May 16, 2014.
Leading up to the May 16, 2014, release of Warner Bros. Pictures’ and Legendary Pictures’ hugely anticipated epic action adventure GODZILLA, FIAT Brand North America launched a new commercial across television on Monday, May 5. The 30-second spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle. The visual effects were created by the Canadian visual effects house Moving Picture Company (MPC), the team responsible for bringing Godzilla to life in the film, who achieve the same level of cinematic finish and dramatic impact in the spot. On May 3, a special extended “Director’s Cut” commercial premiered online at fiatusa.com.
“As one of the year’s most anticipated films prepares to hit movie screens, we wanted to think big like the Fiat 500L, and what’s bigger than ‘Godzilla,'” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. and Fiat Group Automobiles Head of Fiat Brand. “There’s no escaping that whether appetites run for a sporty Fiat 500C, the small but wicked Abarth or the four-door Fiat 500L, there is a FIAT for every taste.”
The new commercial unleashes Godzilla on the streets of a major city, where he devours a number of Fiat 500 vehicles. A helicopter hovers overhead, and a yellow four-door Fiat 500L zips through the streets below unsuccessfully trying to evade Godzilla’s path. But Godzilla gets much more than he bargained for with the Fiat 500L when he scoops it up! Godzilla is back! “And it looks like he’s craving Italian!” The spot achieves a striking cinematic feel through its detailed environments, realistic atmosphere, and the awe-inspiring power of Godzilla himself.
In addition to the co-branded TV spot, FIAT USA is also executing a movie-themed promotion in support of GODZILLA, which invites fans to participate in two distinctive social programs. Beginning Friday, May 9, the “FIAT Godzilla Giveaway” challenges fans of FIAT and GODZILLA to prove their ultimate fandom by inviting their Facebook friends and fellow aficionados to “like” FIAT USA on Facebook. Users simply visit the “FIAT Godzilla Giveaway” tab on the FIAT USA Facebook page. Throughout the length of the promotion, movie passes and concessions will be given away in daily sweepstakes. A point system will determine the grand prize winner, who will be awarded the ultimate GODZILLA movie experience — 10 movie passes, $150 for concessions and GODZILLA-themed merchandise.
At the end of May, fans can visit fiatusa.com and click on the “San Francisco Showdown” icon to help Godzilla search through a Giga Pixel landscape photograph of San Francisco, the city in which the film’s spectacular finale plays out, to find the hidden FIAT brand vehicles and FIAT logos. For each find, users gain one entry into the sweepstakes to win a three-day trip for two to San Francisco.
The 30-second commercial was created in partnership with Dallas-based The Richards Group.
About the All-new Fiat 500L
Expanding on the style, efficiency and driving enjoyment that has made the Fiat 500 an icon for more than 55 years, the all-new 2014 Fiat 500L expands the Cinquecento’s appeal by offering 42 percent extra interior space with comfortable seating for five, engaging driving dynamics, a 160-horsepower 1.4-liter MultiAir® Turbo engine and two fuel-saving, six-speed transmission offerings, all wrapped in contemporary Italian design.
About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine. The FIAT brand portfolio in North America continues to expand. In 2013, the FIAT brand launched the high-performance Fiat 500 Abarth Cabrio, the fully-electric Fiat 500e, the Fiat 500L and Fiat 500L Trekking.
The world’s most revered monster is reborn as Warner Bros. Pictures and Legendary Pictures unleash the epic action adventure GODZILLA from visionary new director Gareth Edwards (MONSTERS). Edwards directs Godzilla from a screenplay by Max Borenstein, story by David Callaham, based on the character Godzilla owned and created by TOHO CO., LTD. Thomas Tull produced the film, along with Jon Jashni, Mary Parent and Brian Rogers. Patricia Whitcher and Alex Garcia served as executive producers, alongside Yoshimitsu Banno and Kenji Okuhira.
Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures production, a Gareth Edwards film, GODZILLA. Slated to open beginning May 16, 2014, the film will be presented in 3D, 2D and IMAX in select theatres and distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it will be distributed by Toho Co., Ltd. Legendary Pictures is a division of Legendary Entertainment.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
For more information on Warner Bros and Legendary Pictures’ GODZILLA, please see the earlier coverage here on SciFi Japan:
- GODZILLA RETURNS!
- Legendary Pictures Previews GODZILLA and PACIFIC RIM at Comic-Con
- Legendary Pictures Sets GODZILLA Release Date
- Warner Bros and Legendary Announce Cast and Start of Production for GODZILLA
- GODZILLA (2014) Press Release
- Warner Bros Releases Trailer and Poster for GODZILLA
- Warner Bros Releases High-Res Photos from GODZILLA
- GODZILLA Textless Poster and French/Canadian Trailer
- New GODZILLA Poster and Textless Art from Warner Bros.
- New GODZILLA Roar from Warner Bros.
- New GODZILLA Trailer from Warner Bros.
- GODZILLA International Trailer
- GODZILLA (2014) Photo Gallery
- GODZILLA (2014) TV Spots
- GODZILLA (2014) Extended Look
- GODZILLA (2014) Licensed Product Guide
- GODZILLA Publicity Banners from Warner Bros.
- GODZILLA Production Notes and Images
- GODZILLA Final Credits
- GODZILLA (2014) Asia Trailer
- GODZILLA (2014) Video Clips
- GODZILLA Screens in Hollywood
- GODZILLA (2014) NYC Press Junket Report: It’s Big and Terrible
- GODZILLA Premieres in Hollywood