Saban Brands Powers Up Costume Business for Iconic POWER RANGERS Franchise
Disguise, Rubie’s and Morphsuits to Produce Power Rangers Costumes for Fans of All Ages through 2017
Source: Saban Brands, Burson-Marsteller press release
Official Site: powerrangers.com
Special Thanks to Gretchen Toy
Saban Brands strengthens its POWER RANGERS costume business through licensing renewals with Disguise Inc., Rubie’s Costume Company and Morphsuits. Each partner will continue producing character-inspired costumes through 2017. As superheroes remain a top performing Halloween costumes for kids and adults, Power Ranger fans can suit up as their favorite Ranger year after year.
Disguise Inc., the Halloween costume division of JAKKS Pacific, Inc., and Rubie’s Costume Company will continue to produce classic MIGHTY MORPHIN POWER RANGERS costumes as well as all-new styles from the current and upcoming POWER RANGERS seasons for both children and adults. Power Rangers costumes from Disguise will be available throughout North America, while Rubie’s will be available in Europe, the Middle East, Africa, Australia and New Zealand.
Morphsuits will continue producing its best selling, all-in-one MIGHTY MORPHIN POWER RANGERS spandex costumes, which are available for adults in North America, Europe, the Middle East, Africa, Australia, New Zealand, and on morphsuits.com.
“Power Rangers costumes are wildly popular with fans spanning multiple generations, and we couldn’t be more excited to continue these strong partnerships with experts in the costume industry,” said Kirk Bloomgarden, Senior Vice President of Global Consumer Products at Saban Brands. “Always designed with great attention to detail, Disguise, Rubie’s and Morphsuits consistently deliver authentic costumes that bring to life the action and adventure of the POWER RANGERS series for fans around the world.”
While Power Rangers costumes are in demand all year long, the Halloween season is by far the most popular time for fans to dress up as the iconic superheroes. Saban Brands, in partnership with licensees and retailers, celebrate Halloween with a large-scale Halloween safety campaign educating kids on safety tips to use while trick-or-treating.
Saban’s POWER RANGERS franchise is the brainchild of Haim Saban, creator and producer of the original MIGHTY MORPHIN POWER RANGERS hit series that launched in 1993. Following its introduction, POWER RANGERS quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running boys live-action series in television history. The series follows the adventures of a group of ordinary young people who “morph” into superheroes and save the world from evil. It is seen in more than 150 markets around the world, translated into numerous languages, and is a mainstay in the most prominent international children’s programming blocks. SCG Power Rangers LLC, which licenses and merchandises the POWER RANGERS brand, is an affiliate of Saban Brands.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. For more information, visit sabanbrands.com.
About Disguise, Inc.
Since 1987, Disguise has been a leader in the Halloween industry with innovative and trend setting costumes and accessories. Based in San Diego, Disguise represents many of the world’s leading licensed brands to the nation’s largest retailers as well as specialty, party and pop up stores. As a wholly owned subsidiary of JAKKS Pacific since 2008, Disguise designs and manufactures millions of costumes for the American market each year bringing smiles and creating memories for kids young and old. To see Disguise’s extensive Halloween collection, please visit disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children’s toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific, Road Champs, Funnoodle, JAKKS Pets, Plug It In & Play TV Games, Kids Only!, Tollytots, Disguise, Moose Mountain and Maui. JAKKS is also the creator of the underlying Monsuno® property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon, Warner Bros., DC Comics, Saban’s Power Rangers and Cabbage Patch Kids.
DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD recognition technology. jakks.com
About Rubie’s Costume Company
Rubie’s is the world’s largest manufacturer of Halloween costumes and accessories, specializing in the creation, design, manufacturing, and distribution of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie’s is the only truly global costume company with its own local sales and marketing offices and year-round costume product warehousing maintained in each of the UK, France, Germany, Netherlands, Spain, Portugal, Brazil, Mexico, Israel, Australia, Japan, China, Canada, and the United States, with distribution covering every market worldwide. For more information please call 516-326-1500 or visit rubies.com.
Founded in 2009 by brothers Fraser and Ali Smeaton and friend Gregor Lawson, Morphsuits is the costume phenomenon taking over the world. Morphsuits are all-in-one spandex suits that cover the whole of your body from head to toe. They’re specially designed so that the wearer can breathe through them, see through them and drink through them. In August 2013, Morphsuits launched Morph Costume Co. and acquired ex-NASA engineer, Mark Rober’s clothing and costume company Digital Dudz, to integrate the interactive Digital Dudz smartphone app to an expanding range of costumes. The full range of costumes available from Morphsuits now exceeds 200 different designs and includes a huge variety of costumes — from officially licensed Tetris blocks that use pop-up tent technology, to Halloween costumes that feature wearable smartphone technology to display real life beating hearts or open flesh wounds filled with maggots.
The patented integration with wearable technology came about when ex NASA engineer, Mark Rober turned his talents to costume design and app creation, and came on board with Morphsuits in 2013. At the end of 2013, digital Christmas jumpers also joined the family of innovative products — this was just the beginning, with a huge amount of exciting innovation and NPD in the pipeline for 2014. morphsuits.co.uk